8 factors to ensure your website delivers value
First thing you need to do is decide what you want the site to deliver. Once you have that, you can build the site around the objective. A website has really only two possible purposes: first, it may be commercial, second, it may be a hobby. If you decide that...
The 9 imperatives for small businesses when building a brand.
This is the fourth on the series focusing on how to beat the supermarket gorillas at their own game, by building a brand that has a loyal and evangelistic group of customers . The original summary post, here, followed up by the expanded first...
4 steps to identify a Unique Value Proposition
Being different is fundamental to being profitable, as if you are the same as everyone else in everything you do, then the discriminator becomes price, and being the cheapest is rarely a profitable strategy. Often this notion is written about as a 'Unique Selling...
Social media is just a small part of digital marketing.
Social media is usually lumped in with digital marketing, as if it is all the same stuff, part of the same marketing toolbox. There is some overlap, significantly around the advertising that occurs on social platforms, but not as much as most just assume. Think about...
4 things you need to demonstrate to build to a commitment
Gaining some sort of commitment is the first stage of any commercial process, and repeats continuously up till, and after a transaction takes place. Sufficient commitment to click an opt in button, allocate the time to a webinar, look at your product demonstration,...
26 ways small business can go broke being successful
9/10 small businesses fail in the first 3 years, leaving behind a pile of financial and emotional debt that generally weighs heavily on the "owner". Often, the failure comes as a surprise to the owner, full of optimism and the sense of freedom and commitment...
Seth Godin’s productivity pyramid
For years I have followed Seth Godin's musings, ideas and presentations, a remarkable collection of original thoughts, metaphors, instruction, and repackaging of the complicated into the simple, shared with enormous generosity. This post that came out this morning,...
6 steps for lead generation by small business
The purpose of a website is either commercial, or it is a hobby. Assuming in most cases it is the former, the usual commercial rules apply, just because you have a website does not mean everyone apart perhaps from your mother will be excited. So, to have a successful...
5 steps for small business owners to get back 4 hours a day.
Those who run small businesses have some very common challenges. Significant amongst them is insufficient time to get everything done that needs to be done, and no time left over for "self" The old cliché working "in the business and not on the business" is a cliché...
Australia day should be one of serious reflection.
On Australia day for the last few years, I have made a point of reflecting on the place we live. The post on January 26 2012, called for a mature debate on the challenges we face as a nation, the real, long term issues, rather than the diet of puffery and bullshit we...