2 vital and connected KPI’s for SME’s
Share of wallet, share of attention Share of Wallet is, very simply, your share of an existing customers total purchases in a domain you service. You can fiddle at the edges in the way you define the domain, but it remains that better servicing an existing customer to...
The 3 things that REALLY matter in social media?
There are lots of so called "measures" that get touted as being able to deliver useful insights into the effectiveness and productivity of investments made in Social Media. Many tell you nothing of value, and are often misleading, but because they are easy and...
6 ways to increase the impact of your story.
Marketing is all about stories, the journey taken that the reader can identify with in some way. Blog posts are just short stories, by another name, and by following the rules of stories, can be more interesting, engaging, and ultimately, deliver a commercial result....
You can go nude at home
Your facebook, linkedin accounts, and all the other social media platforms with which you interact are not home, they are places you visit, and perhaps rent a space to leave something behind for storage and easier access and use. They can be taken away, moved, or you...
SEO through Google’s eyes.
First let it be clear that I am neither a "power-user" of the increasing suite of tools supplied by Google, or an SEO expert. What I do is approach strategy from the perspective of the potential consumer of that strategy, wether that be B2B, B2C, or in this case,...
Business of Social Media.
The business function of Social Media is to spread the message, and make sales. Each platform differs in the balance between the "Social" and "business" focus but nevertheless, they are essentially the digital equivalent of a social gathering. Some are the digital...
6 imperatives for effective SME email marketing.
Cold emails are usually no more welcome that a cold phone call. However, For small businesses, the emergence of email marketing has transformed the opportunities they have to communicate, but so many fail to do some pretty simple things before embarking on a...
6 strategies to be successful, in everything
In life, and all its aspects, business, social , relationships, there are no shortcuts, just easier and simpler ways of doing things. It is just that it takes time and effort to find the easier, more productive, and value additional way. The rules for success...
Barbed wire networking
Man has always found ways to communicate, Social media is not new, it is just the tools we are using today are upgrades of those we used yesterday. Alex Bell patented the telephone in 1876, after many inventors had played with the physics of electro magnetism and its...
5 classic marketing steps that still work.
In 1968 a seminal Book called "Consumer behaviour" Engel, Blackwell & Kollat described the 5 steps in the marketing process that dominated marketing thinking for the next 45 years. It is clear that they are still as valid now as they have been for all those...