The 7 common features of successful websites
Success does not happen by accident, it comes from hard work, knowledge, insight and experimentation. In the case of websites there are almost a billion websites live (866k) in July 2014, the billion mark will probably be reached by the 4nd of 2014. This is...
Future of Urban Agriculture
How we deliver good quality food and water to an urbanised and growing population around the world is the challenge of the 21st century. We have gone from a largely subsistence existence to a highly urbanised one in 200 years, a "blink" in the context of human...
Content marketing, and marketing content
Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a party and having nobody turn up....
Why B2B websites do not work
Have you ever been in a conversation where despite the language being clear, the subject of the conversation is absolutely muddled? I have, many times, and it occurs particularly where there is an individual in the conversation who has a barrow to push, and...
SME Marketing capability gap
Marketing technology is rapidly taking over from the hit and miss, ad hoc research, customer and prospect management, and performance measurement practices that have dominated to date. This is a particularly critical evolution for small businesses who are...
What matters?
One of the most common questions I get is how you get away from competing on price. A couple of things are common in the situation that leads to the question: Someone else has control of the value chain. This is often the case with an FMCG product. In Australia...
10 questions for a Customer Value Audit.
Customer Value has almost become a cliché, often trotted out to cover the lack of real marketing insight. Effective articulation of customer value, and the business model and processes to deliver it remains at the core of those businesses that find success. It is...
Do you need a telephone?
I asked that question a week or so ago of a group of SME's, most of whom did not have any digital presence. None said their businesses would survive without a phone. Why is it then that they think they can survive without a website and social media presence? These...
Another bloody meeting
Meetings are supposed to be a place where work gets done, accountabilities exercised options articulated and examined, decisions made, and outcomes reported. However, often they become just a reason to have another meeting. Whilst the public sector comes in...
Scale social one person at a time.
There are platforms that will automate social for you, do everything, except the one thing that really counts, make a person to person connection. "Social Media" badly used is a terrible misnomer, it is often anti-social media, an effort to remove people from...