The 3 second test of a website.
When my kids were young, stuff always headed towards the floor. If it happened to be a piece of bread, it always landed buttered side down, so we had the "3 second test" Story to the kids was that it took the bugs 3 seconds to move from the floor onto their piece of...
Compelling data on what next.
Mitch Joel may have flogged his Twist Image agency to WPP, but hopefully he keeps on writing his blog and alerting us to terrific stuff like this presentation Winners and Losers in the Digital age, by Scott Galloway. Read the post, watch the presentation, have a...
Data, context and lies
As great an advocate of analytics as I am, it remains a truth that data without a context is useless. It is in the articulation of the context that data is given meaning, and it is at this point that the context can be articulated to change the meaning of the data....
Top 11 tasks for Small businesses.
Consumers and FMCG retail control
Retail has changed, very quickly and in a fundamental way, but not for everyone. Retailers, the blokes with the bricks and mortar still hold sway in most markets, but to varying degrees, and can continue to do so if they are as smart as they have been in the past....
Slow death of twitter?
The Atlantic has made the call, at least asked the question. Is Twitter dying? I have no idea, as I am not a real twitter fan, never have been, simply because I do not see the sustainable business model yet, although there is no doubt of the disruptive impact of...
4 point strategic rural reality check
There is plenty in the press about the role agriculture will play in the post mining boom era. "Asia's foodbowl" and other such optimistic clichés get front page coverage. I have been sitting in Armidale (NSW) for a few days, I have a bit of long term business up...
3 essential sales skills
Regularly I find myself on the receiving end of a pitch of some sort, as do all in business. We all buy and sell on a daily basis, and whilst there are easily recognisable and specialised functions that buy and sell on behalf of our organisations, we nevertheless...
Risk and A/B testing
As a marketer, I am fairly left brain oriented, some may say flakey and opinionated, and I have done well with that for many years. Here is the paradox. You can now test just about everything if you try hard enough. All sorts of ads, headlines, copy size, placement,...
How retailers can read the consumers mind.
Businesses spend many millions trying to understand the way consumers consider the choices confronting them in a supermarket. With up to 30,000 items on shelf, and some categories having hundreds of choices, it is a key consideration. A mix of psychology, data...