Why do you Trust?
Trust is a word that keeps on coming up, everywhere. Increasingly in a complicated world we are looking for those we can trust, to do business with, to have as friends, or just to share a cup of coffee. I have just completed a project of chain re-engineering that did...
Complete me
"You complete me" a really cheesy line, made famous by the Jerry Maguire movie, but relevant elsewhere. Communication devices have exploded over the last decade, most of us now have multiple tools by which to communicate, but just how well are we doing it? Pretty...
Media ownership paradox
Comment on possible changes to the cross media ownership laws is emerging, again. Communications Minister Malcolm Turnbull reopened the conversation in an interview with Sky, reflecting that the media landscape had changed dramatically, so it makes sense to change the...
The elusive location of value.
We all seek value, we set out to buy when we find it, but all too often, we settle on price as the measure, when price is only one component of the mix of factors that makes up "value". The challenging thing is that even each individuals perception of value can change...
Perspective driven management
Everyone knows the optimist sees the glass half full, and the pessimist sees it as half empty, but few see the other options. The technologist sees the shape as sub-optimal The engineer sees the variation of material in the glass as an affront to his efficiency The...
Marketing data scale
Recently I have been talking to SME's about their engagement with digital tools, and getting some pretty disturbing responses. Many when asked will say they are engaged, because their phone is connected to google maps so they can find their way home at 3am. Not...
Value development process.
Innovation is a process, mostly it is managed for better or worse with some sort of stage-gate process. Sensitive project management of innovation is vital, the context of the project, the culture, management engagement, business model, the source of resources used,...
Unpredictable is not random.
Some things we can predict with great accuracy, simply because we can quantify almost all the variables that come into play. The path a bullet will follow when fired, how long it will take a brick to hit the ground when dropped, and how much fuel it will take to do 10...
4 requirements of “Connection”
A pilot program I have been recently involved with, setting out to assist the evolution of a" Sydney Harvest" brand of local produce has not delivered the results hoped for. After years of agitation by produce growers in the Sydney basin, beset as they are by...
4 Marketing lessons from SPC
There is a lot to learn from the SPC imbroglio, the feds must be delighted to have got away with their IR/"no more handouts" agenda intact as the Victorian government bailed out not only SPC, but their federal colleagues, albeit not a good look for the state version...