Resolution for a new year
I am up around Armidale in the North of the state, yakking to a few contacts, a few people I have worked with over the years, and some potential clients. Nice area, good, although demanding agricultural land, long history of agricultural productivity and initiative,...
2014, better or different
Its the new year, 2014, January 6 to be exact, and I have been ruminating on the "List" every blogger accumulates and publishes early in January in the hope that they get noticed, and build some momentum for the year. All the research tells us that headlines that...
A mark out of 10
In a post in January last year, I made 10 predictions for 2013. In the interests of accountability, it is reasonable to see how I went. So, here goes: Marketing is digital and personal, mass marketing is dead! As with Mark Twain's quip that reports of his death appear...
Do’s and don’ts of the seasonal strategic “itch”
Just before Christmas, in an unusually hot and humid period, I was attacked by "mossies" while sleeping. The blighters feasted on my left shoulder, leaving a very itchy area. So what you ask, and fair enough to wonder at the relevance. It occurred to me that it...
The “Santa” brand.
It is Christmas day, my adult children are off doing stuff, my wife is working for the man, so I am left with my thoughts, the prospect of a late, and very big lunch, accompanied by perhaps a few too many sherbets, and this blog. It seems to me that the basic purpose...
Some non PC views on Holden
Amongst all the emotional rhetoric and dubious numbers being visited upon us by various interest groups and pollies after the announcement by GM that they will be folding their tents, there seems to be very little sensible analysis of the whole picture. Comment has...
“Pitching” increases the stakes
Had an interesting debate at a conference a short time ago, something that I think makes a big difference, but is not usually considered, at least in my experience. The debate was the merits of pitching Vs what I call "long form selling" Selling is a process, it takes...
The idea gets better with eyeballs.
Years ago I worked in a small management group that was faced with the resurrection of a failed business. Problem was, the parent company was blissfully unaware, as the poor performance was hidden inside the operations and overhead recovery of the much larger parent...
The strategy cliché, and 5 questions.
For perhaps the 1,000th time last week I heard the "strategy" question asked. It comes in many forms: What is your customer strategy? What is your google strategy? What is your social media strategy? and so on. All are valid questions, but the implication is that...
“Collective clarity” and “alignment” are different beasts
In some circumstances, "collective clarity" may be a synonym for alignment, but in others it is an entirely different beast. Currently I am involved in a project that aims to bring together a small group of specialist growers and retailers into a collaborative...