Modern marketing Trinity and the glue
Sick of the avalanche of unsolicited email coming in to your inbox? Most of us are, and my kids have reacted by virtually turning email off, and using social media to communicate with those in their circles. The volumes however, continue to go up, as email simply...
Simplifying innovation
Innovation takes up a lot of my time, and whilst successfully bring a new product to market is a huge task, challenging as it does all sorts of personal, organisational and financial barriers, it can nevertheless be broken down into a few, simple two dimensional...
The semantic disruption of Agriculture
The success of the last 250 years in western economies is based on the economies of scale. Harnessing technology to deliver greater productivity per unit of input, capital, labour, and raw material. All industries have been disrupted from the cottage stage to...
Reality is visual
I had a post prepared for this morning, relating to the evolution of "local" agriculture, specifically around Sydney. However, the events of the weekend, the burning of Sydney's surrounding bushland, including several of the farms of those I have been talking to,...
The emotion of “close”
Bushfires are raging, again, around NSW, houses lost, businesses destroyed, kids stressing out because they cannot get to HSC locations, and "fireies" putting themselves in harms way.Yet, we watch, are concerned, but go about our dailies as best we can.Last weekend my...
Cottage cheese and the job to be done.
Cottage cheese is a pretty dull category in supermarkets. A relatively tasteless, low calorie (therefore it must taste crappy, right?), price competitive, group of products. Yes, so we thought. Years ago, 25 years in fact, I was the GM Marketing of a major...
Intelligent re-design
Intelligent design is a huge discredited furphy perpetrated by Christian fundamentalists in the US on sections of the school system. But, taking the notion of viewing something through an entirely different lens a bit further, intelligent re-design becomes a notion...
Paradox of marketing automation.
We are rushing headlong towards automating the marketing process, everything from the call centre systems to advanced automation like Marketo and others. However, we are social animals, and no matter how much we set out to automate, you simply cannot replace the...
Transformation to “Social”
Question: How do you know when your enterprise has become "Social" Answer: When it evolves from a vertical, and functionally oriented enterprise with power emanating from the position descriptions, to one that is cross functional and project oriented, and power comes...
Warrnambool Cheese being sliced off Australia.
Canadian dairy processor Saputo looks set to take control of Warrnambool Cheese and Butter (WCB) with a $7 a share offer valuing the company at $370 million, which trumps an existing cash and shares offer from Bega Cheese which values WCB at 320 million. $7 a share...