We pay for better.
As this excruciating election campaign continues, the trivial, irrelevent, personal, short term crap we have come to expect is getting laid on with a spade. Nothing substantive is being considered by the pollies, and whilst it is easy to say the media is blowing it...
Digital selling cycle.
Look at all the verbiage on the net about content marketing, having a personal brand, being a substantial presence on social media, and all the rest of the stuff. Really it is all about one simple idea, making yourself easy to find, then engaging the finder in a...
Facial recognition marketing.
What will happen when facial recognition is good enough to recognise a person walking into a retail shop, and convey to a device that persons purchase history, returns, sizes, social media mentions and links, and all the rich data that can be collected. The...
Strategy: Where to, not coming from.
One of the most famous photos ever taken, above, is of the 29 Participants in the 1927 Solvay Physics conference. The astonishing thing is that of the 29, 17 were Nobel prize winners, lauded busy people, so how did they get them all together at the same time?...
Choose your customers
The sorts of customers you have play a significant role in defining who you are. A former client had a customer base that valued the hands on, custom design, and short supply chain they offered on their packaging component items. That group of clients were not buying...
Little things count.
Most customers could not give a rats arse about your vision, values, your customer value proposition, and all the other stuff highly paid consultants rant on about (obviously not me). What they do care about are the little things, the ones that affect them. I bank...
FMCG Produce marketing tightrope
Coles limited engagement in an "anti factory farming" campaign is indicative of the strategic and marketing tightrope the food industry in this country is walking. On the one hand we have an effective duopoly of FMCG retailing exercising their power to increase their...
How do you know what you do not know?
I was struck by a line in a terrific blog post by Ian Leslie I read that said " Google can answer almost anything you ask it, but it cannot tell you what to ask" It is totally counter-intuitive to consider that the power of the web is now narrowing our horizons, and...
New media genius dinner.
There are many people I would like to meet, but a special group of them are the thinkers in the "new media" space. Brian Solis is one of them, along with Clay Shirky, Hugh McLeod, Mitch Joel, and Seth Godin. These are all people who are shaping the manner in which...
Danger of word of mouth.
Amongst the most common questions I get is "how do we make it viral?" In the minds of most, "Viral" amounts to "Free" and it may be, but it costs to get there, even if the costs are often less obvious than an invoice from an ad agency. Word of Mouth has always been...