Maths +Assumptions = Algorithm
I have been intrigued by the differances in material delivered to my inbox, when compared to a colleagues inbox, using the same search terms. Our lives are run by algorithms, every time we log on, our history, and assumptions based on that history, plays a...
Data and emotion
Are these two separate ideas, or just opposite ends of the same stick? In a world increasingly driven by data, and as someone who has been known to rant about the necessity of measuring marketing efforts in order to build a better ROI on marketing investments, where...
Blurring lines between manufacturing, capability, and imagination.
Manufacturing is not just an amalgam of industries, far more importantly, it is a capability, a way to capture imagination in a physical form. In discussions about manufacturing, its slow demise in Australia, the level and type of support it should receive, its...
Websites should be transactional
Things move on petty quickly. It is just a few years ago that even ordinary websites had a reasonable chance of being noticed, and communicate something worthwhile. Not now, a site that just offers static information is as relevant as last weeks chip wrapper....
Something to say, or Something interesting to say
Everybody has something to say, and the democratisation of the web means everyone has the opportunity. Just take a look at the twitter feeds of some of the big brands, some inane crap written by a 10 year old intellect can attract thousands of "likes", and the...
Marketing & Social media reviews
One of the foundations of mass marketing was to be able to segment your market, geographically, demographically, behaviorally, brand preferences, and so on. In the old days of mass media, it was really the only way to target messages at those most likely to be...
Cart and horse of media expenditure options
Digital communication is now a major consideration in any marketing budget, depending on whose numbers you believe, digital may now be even bigger than "traditional" communication channels. So how should you develop your creative and communication briefs? Concentrate...
Creative monopoly
Peter Thiel, founder of Paypal, early facebook investor, uses this term to describe the opportunity created by not competing, not being pushed into the competitive funnel of beating the other guy, rather they prosper by looking for ways to be different, to see an...
Big Brother CAN watch.
Privacy has been, and remains a key concern in relation to the use of the net, and particularly Social Media. Every time you log on you leave a trail, and as we increasingly log on with mobile devices, the data we offer to sophisticated users is true Big Brother...
How organisations think
Well, they can't, not without people. It is the people who think, then act to get stuff done via organisational processes. It does not matter if you are BHP, or a two person consultancy, it works the same way. Indeed, if you are a one man business, find others...