Websites should be transactional
Things move on petty quickly. It is just a few years ago that even ordinary websites had a reasonable chance of being noticed, and communicate something worthwhile. Not now, a site that just offers static information is as relevant as last weeks chip wrapper....
Something to say, or Something interesting to say
Everybody has something to say, and the democratisation of the web means everyone has the opportunity. Just take a look at the twitter feeds of some of the big brands, some inane crap written by a 10 year old intellect can attract thousands of "likes", and the...
Marketing & Social media reviews
One of the foundations of mass marketing was to be able to segment your market, geographically, demographically, behaviorally, brand preferences, and so on. In the old days of mass media, it was really the only way to target messages at those most likely to be...
Cart and horse of media expenditure options
Digital communication is now a major consideration in any marketing budget, depending on whose numbers you believe, digital may now be even bigger than "traditional" communication channels. So how should you develop your creative and communication briefs? Concentrate...
Creative monopoly
Peter Thiel, founder of Paypal, early facebook investor, uses this term to describe the opportunity created by not competing, not being pushed into the competitive funnel of beating the other guy, rather they prosper by looking for ways to be different, to see an...
Big Brother CAN watch.
Privacy has been, and remains a key concern in relation to the use of the net, and particularly Social Media. Every time you log on you leave a trail, and as we increasingly log on with mobile devices, the data we offer to sophisticated users is true Big Brother...
How organisations think
Well, they can't, not without people. It is the people who think, then act to get stuff done via organisational processes. It does not matter if you are BHP, or a two person consultancy, it works the same way. Indeed, if you are a one man business, find others...
Socialising sales
A mate recently picked up an great new account, on he had been trying to "crack" for a long time, through a piece of good luck, or good management depending on your perspective. All his product and market knowledge, sales skills and persistence had failed to get him...
Is the Government serious about Innovation?
Leaving aside the fact that it is an election year, and rhetoric is the usual fare served up, there remains an economy to run. Lots of space will be allocated to "Innovation" plans, the Manufacturing jobs announcements a few weeks ago, the Arts creativity and...
Lean accounting. An SME manufacturing lifeline?
Ask yourself ‘would a custome be prepared to ay for this if they knew about it”.
calculate the value adding ratio.