Social media wombats
Like most bloggers, I watch how many people visit this site, how many pages they access, how long they stay, and how many "likes" the posts get, and it feels good when the numbers go up.However, these superficial measures do not really mean much.What make the real...
Concentration of choice
Modern life gives us an array of opportunities to go somewhere, physically or digitally, and have presented to us a huge range of choice in any category of interest we may have. There is a paradox here. Concentration of anything, attracts those who may be interested...
3 measures of Marketing Inventory
This is definitely not referring to the pallet of old brochures gathering dust in the warehouse, although most businesses still seem to accumulate them. I am referring to the sales leads, data bases, prospects, active conversations, existing customers and...
The value of L.A.B.
LAB, Lemming Avoidance Behaviour, or simply, avoid being like everyone else. Whilst we are in the age of the "wisdom of the crowd" there is a profound difference between that wisdom and simple herd behavior. We are not lemmings, but so often we exhibit their behavior,...
The good news and the bad news
The good news is that at least part of the nasty, smelly, political wind coming our way in 2013 will be avoided by the Prime Ministers announcement yesterday of the September election date. The context of the statement, that she wanted to remove the uncertainty that...
An obvious outcome from the ACCC.
I wonder how anybody could be in the slightest bit surprised that Coles and Woollies are raking in the profits from petrol retailing, as has been reported recently. We have allowed a virtual duopoly to emerge and duopolies behave in pretty predictable ways, for the...
Social density
Groups, networks, friends, and even loose 2nd and 3rd party connections via social media all have similar characteristics when viewed from a distance. Groups of people interconnected in some way. However, the real value of a group is its density, how close they are,...
Where to now my friends? Australia day 2013.
Today is Australia Day, January 26, 2013. As I watch what is going on around me, I see a lot of frenetic stuff, the hype at the cricket, crowds of people carrying "Australia" bags, hats and eskies, Pollies offering platitudes for a sound-bite, and many group BBQ's at...
Managements favorite metaphor, trashed.
If I hear the sporting team metaphor once more this week, I think I will spew, although I have often used it myself over the years. I've been contributing to a sales conference this week, listening to some intelligent, well thought out stuff from some surprising...
“Graph Search” branding
"Graph Search" may offer the potential of a financial bonus to the beleagured facebook shareholders sucked in by the IPO hype, I suspect it is, but what were they thinking when they dreamt up the name? A brand is supposed to convey a promise, be a memorable badge for...