Public sector flatulence
It is wonderful to consider the impact the Prime Ministers "A Plan for Australian Jobs" announcement over the weekend has had, already, on Australian jobs. Multitudes of grateful bureaucrats have laboured mightily for months and months, crafting and re-crafting the...
Neuromarketing
Marketers are becoming increasingly sophisticated in the ways they leverage understanding of how the brain works to build competitive advantage. 20 years ago most marketing positioning, segmentation and communication was based around demographic factors, but we have...
Graph Search loves friends
I opined previously that it appeared to me that Facebook had cracked the challenge of monetising their site by applying semantic search to their billion users and their networks with the introduction of the "Graph Search" feature. This post on the Social Media...
Attention deficit disorder.
20 years ago you could block book advertising across three TV channels, a few newspapers, and radio stations, and be pretty sure you would catch almost everybody. Not now. No matter how much you spend, you simply cannot block book all the channels that now attract...
Not deciding is to decide.
Ever put off a difficult decision? asked for more information that you know will not change the outcome? shuffled the responsibility elsewhere? Most of us have, at one time or another, but we generally tell ourselves that we delayed the decision, sought a greater...
The next big thing
The next big wave of innovation just may be co-ordination services. When you think about it, the web has given us huge amounts of data at our fingertips, but created the problem of dealing with all the options we have. Usually we want only a very few options from...
The failure report
How often do we hear that we learn more from our failures than our successes, that if we do not fail sometimes, we have not done enough, and that an innovative, exciting culture embraces failure? Thomas Watson Senior, creator of IBM once said "the fastest way to...
Social media wombats
Like most bloggers, I watch how many people visit this site, how many pages they access, how long they stay, and how many "likes" the posts get, and it feels good when the numbers go up.However, these superficial measures do not really mean much.What make the real...
Concentration of choice
Modern life gives us an array of opportunities to go somewhere, physically or digitally, and have presented to us a huge range of choice in any category of interest we may have. There is a paradox here. Concentration of anything, attracts those who may be interested...
3 measures of Marketing Inventory
This is definitely not referring to the pallet of old brochures gathering dust in the warehouse, although most businesses still seem to accumulate them. I am referring to the sales leads, data bases, prospects, active conversations, existing customers and...