The more things change………..
Comment on digital media, the opportunities, challenges, and pay-offs is largely made by people engaged in the business, and they are different. In a previous life, I dealt with a series of advertising agencies in the great days of the radio/mag/TV triumvirate of...
Corporate imagination and compliance
The interesting and fun bits of our world are driven by the vision, imagination, and execution capabilities of people. Much of the capital and technical capabilities required to enable these great things to happen are tied up in our corporations, governed by the...
Decision discipline
Making decisions is like any other process, you gather relevant information, consider options, look for the optimum outcomes, and decide accordingly. Right? Often wrong. Decisions are often made based on the HiPPO (Highest Paid Persons Opinion) what was done last...
Invention does not equal Innovation
Much effort, particularly by public bodies, is focused on invention, in the mistaken belief that by inventing, patenting, and just being first to do something new, will lead to some great outcome. Not so. It is a bit like supply side economics, make the rich richer,...
The art and science of sales
Few would dispute that Da Vinci was a great artist, he created great art and amazing innovations across several mediums, a creative genius. What is often missed is his technical skill, engineering, anatomy, and at a very basic level, his skill with a hammer, chisel...
The two purposes of productive advertising
"Change behavior, before you try and change attitudes". These were the wise words delivered to me by Hugh McKay, 30 years ago, and I have never forgotten them, and am constantly reminded as I see people justify something they have done that is different, unexpected,...
Value is dependent on context.
Red Bull founder Deitrich Mateshitz deliberately priced Red Bull, the fizzy, nasty tasting tonic imbibed by would be racing drivers, balloonists, and skateboarders because" it makes them fly," at 4 times the price of a can of Coke, so no comparison would be drawn by...
A question of journalism
Mitch Joel writes one of the more thoughtful blogs dealing with the changes in our digital environment, he seems to be able to articulate what others amongst us just feel as a vague itch. In this post, from 2011, he considers the implications of us now all being...
Socialising business
I have a new email address, one that allows me access to an enterprise social network, run off the "Yammer" platform that has been deployed by an occasional client. This is an innovation that will turn the time people spend on their social networks into hugely...
21 blogging tips from the pro
Mike Stelzner's "Social Media Examiner" on line magazine, rather than blog, is about the best of a good bunch of sites that offer insight to the blogging process. These 21 tips, assembled from a group of pretty smart operators are gold. Thanks Mike!