3-D Printing: The coming desk-top revolution.
Remember when there was a market for only 5 computers in the world, then a few thousand appeared in governments, huge corporations, and a few big R&D labs, then suddenly along came the PC, and there were millions of them in our homes, then hundreds of millions of...
The design of inefficiency
One of the many paradoxes of our on-line social life is that to engage, we give up a part of our personal life, we become available to anyone else who cares to look for us, within the boundaries of increasingly better privacy hurdles in social media tools. In the...
Madman skills still apply
Millions of "writers" are now publishing blogs, and as a result there are many sources of "how to" write a better blog, and get it seen. However, it seems to me that most of the advice is rehashing pretty basic stuff, and focusses way too much attention on the medium...
4 strategies to change culture
Culture is elastic, it is the hardest thing to change in any organization, the 'way people do things around here" to quote Michael Porter, is a powerful organiser of behavior. Changing culture by decree from the corner office simply does not work, all it does is...
Lead recycling
"Not now" is a response sales people receive all the time, question is, does it mean not now, or not ever? When sales people hear the words, they have two choices: Ignore the brush off, and keep at it Asses the lead for any long term value, and if it is there, put the...
A huge PR problem.
Problems need a better PR agency, everybody hates them. The bigger the problem, the greater the angst, the higher up the enterprise the problem has currency, the more important it seems to become. However, when you think about it, problems are the catalyst for...
Time is not on your side
Of all the resources we have, time is truly the only one where there is no chance of technology making it replaceable or renewable. We all know that, so why do we continue to waste it so indiscriminately? Seems to me the answer is that we cannot see it messing up the...
Brand babbling
This is a situation where a modest intellect has learned the language, and so can spew out a bunch of marginally related clichés. They understand some of the obvious stuff, can look at the numbers, and have a superficial understanding of customer behavior, and the...
Context is everything
The way most of us see things is dependent on what we expect to see, and how it affects us. If you were a farmer with a just planted crop, rain is a great day, but if you are about to go on a picnic, rain sucks. Similarly, marketing is about setting the context in the...
Where is the money?
To stay in business we all need to make money today, and we also need to understand where the money will be tomorrow, invest in these future cash generating activities, and sometimes make adjustments to the business model. These adjustments are not just another...