Brand loyalty a two way street.
I have been having trouble with bloody Optus, again, my exclusive supplier of communication services. They simply cannot seem to get anything right, clearly the left hand has no idea, and I suspect do not care what the right hand is doing. Their customer service does...
“Intellectual Capital on demand”.
This is a term coined by Peter Drucker when talking about contract management, particularly in relation to older contractors who bring a wealth of experience and hard won wisdom to the table. Using contractors, particularly high level ones brings a number of huge...
Lipstick on the pig
Last week I was talking to a headhunter seeking to fill a senior contract management role for which I had been recommended. I had polished up the resume and sent it as requested, and he had browsed my blog and Linkedin profile, but the conversation was awkward,...
Category management steroids
Data mining as it is evolving in retail is a fascinating exercise in identifying behavior characteristics that apply to very small percentages of the shopper population, and doing something with them. Progressively retailers are getting better at leveraging the data,...
Technical & Creative, + the best ad of all
Today in Sydney has been about as miserable as it gets. Rainy, cold, grey, just plain shitty, and not fair for a public holiday. What a relief it was to find a distracting way to spend the afternoon. After watching the replay of the unfinished French Open final,...
7 steps to Data Literacy.
Anyone who can read can read a Keats sonnet, but not everyone can "see" the lyrical quality, and feel the passionate introspection most have at their core. Those who can are truly literate in English poetry. Data Literacy, a term I like, similarly implies not just an...
2 parameters & 5 measures of optimised processes
Robust, repeatable, and easily taught processes are the foundation of good outcomes. It therefore makes sense to consider the factors that separate good processes from poor ones, the effective from the ineffective. The measure of the process has two parameters:...
Bust the mould.
On a flight from a regional town last week, the attendant went through the nonsense of the "safety speech". Instructions on how to do up the seat belt as if nobody knows is pretty dumb, but of total irrelevance is the instructions on how to use the life-jacket. I...
Google + on air, an anti-facebook bomb?
This new avenue to live broadcast, as distinct from posting a video on Youtube, seems to me to be a game-changer. Social media lives by interaction, engagement, that is what gives it its power, and to be able to go live to an audience, even if it is just your own...
Lean ROI calculation
Return on Investment is the basic calculation made to assess any investment, but too often gets complicated by all sorts of assumptions and forecasts. In these days of rapid prototyping, access to A/B testing tools using the web, and the logic of many small bets in...