Technical & Creative, + the best ad of all
Today in Sydney has been about as miserable as it gets. Rainy, cold, grey, just plain shitty, and not fair for a public holiday. What a relief it was to find a distracting way to spend the afternoon. After watching the replay of the unfinished French Open final,...
7 steps to Data Literacy.
Anyone who can read can read a Keats sonnet, but not everyone can "see" the lyrical quality, and feel the passionate introspection most have at their core. Those who can are truly literate in English poetry. Data Literacy, a term I like, similarly implies not just an...
2 parameters & 5 measures of optimised processes
Robust, repeatable, and easily taught processes are the foundation of good outcomes. It therefore makes sense to consider the factors that separate good processes from poor ones, the effective from the ineffective. The measure of the process has two parameters:...
Bust the mould.
On a flight from a regional town last week, the attendant went through the nonsense of the "safety speech". Instructions on how to do up the seat belt as if nobody knows is pretty dumb, but of total irrelevance is the instructions on how to use the life-jacket. I...
Google + on air, an anti-facebook bomb?
This new avenue to live broadcast, as distinct from posting a video on Youtube, seems to me to be a game-changer. Social media lives by interaction, engagement, that is what gives it its power, and to be able to go live to an audience, even if it is just your own...
Lean ROI calculation
Return on Investment is the basic calculation made to assess any investment, but too often gets complicated by all sorts of assumptions and forecasts. In these days of rapid prototyping, access to A/B testing tools using the web, and the logic of many small bets in...
Death of an industry
Last week speaking to a gathering, I told the group that Australia was now a net importer of food with a $2.7 billion deficit in 2010-2011, according to the AFGC State of the Nation report . Utter disbelief was the primary reaction, "how could that be" being a typical...
Brand Loyalty?
The holy grail, the prime objective of billions of dollars of advertising, the wall behind which many campaigns that have failed to generate incremental sales have hidden, Brand Loyalty. I cannot help but wonder if the label "Brand Loyalty" is sometimes just a...
Four immutable laws of sales.
For years with my sales consulting hat on I have pushed the notion that when selling a product or service that requires the B2B buyer to exercise some level of consideration, so it excludes the everyday, commodity purchase, there are only three ways to get the sale:...
IP and the network business model
Another paradox surfaced by the emerging business networked models is that of ownership of IP. In the old days, just a few years ago, ownership of IP was top of mind in many if not most development situations, but then along came digital collaboration. Linux is now...