Will Moore’s Law work for renewable energy??.
Will Moore's Law, validated over nearly 50 years in digital technology development, also apply to renewable energy? This notion has interested me for a while, and it seems that currently our consumption of fossil fuel is a mirror image of Moore's law, the challenge...
Fight the war or sell the bullets?
The truth of wealth creation in the gold rushes, is that it was the blokes who sold the shovels, beds, grog, and horses who got rich, not the individual miners, with the odd exception for the really lucky ones. It is still the same. As markets commoditise, it gets...
Talk is cheap
We are pretty well immune to those who make promises, as we have heard it all before, and having been burnt, and burnt, we tend not to believe the hype this time. Doesn't matter if it is a colleague assuring us they will meet a deadline, a supplier "guaranteeing"...
Measuring leadership.
Leadership is often seen as a "soft" skill, hard to measure, and really only obvious with the benefit of hindsight. Perhaps not, the potential success of leaders can be at least partly assessed by looking at what makes people unsuccessful as leaders. As a test, when...
Indecision amplified.
I spoke to a few people in Canberra yesterday, curious as to the impact of the Labor leadership cat-fight on the rest of the place. Whilst I expected it to be the topic of the day, the consensus was that work in the bureaucracy, the implementers of policy, had come to...
Sell the frog.
Successful stories are always greater than the sum of their parts. Great stories engage, enlighten, inform, and inspire, so to dissect the sum to explain the parts may seem easier than selling the whole thing, but it usually does not work. Telling the big picture,...
The why and how of budgeting
Into the new year, most companies that have June 30 as year end will start the tortuous path of setting the new budget. I have seen the budget process take 6 months, and be as useless as a water pistol in a gunfight when it comes to delivering meaningful outcomes. Two...
Product Disasters can be marketing gold.
Remember the Arnott's case, in 1997 they recalled millions of packets, and showed them being crushed on TV, in the days before u-tube. Tylenol in the US went trough the same thing in 1882, 6 packets were laced with cyanide, leading to several deaths, and J&J...
Mobile Visual Search, MVS for short
Just a few months ago, QR codes seemed to me to be the answer to a marketers prayer, a simple way for products and services to connect with anyone with a mobile device, and an interest. However, Aussies, often quick adapters of technology seemed not to be...
8 Questions for business planning.
Which customers? Which markets? What is the vale proposition? What are the processes that are required to deliver the value proposition? What capabilities are required to deliver the strategy? What technology is required to deliver the strategy? What are the...