Social media records shattered.
The phenomena that has been the Kony video over the last week, garnering over 67 million views at the time of writing this, on Sunday morning in Australia, has rewritten the Social media and charity fund raising record books. If there remained any doubt about the...
FMCG business model disrupted.
Out with the old mass market advertising and business model, and in with the new. I shave, it costs a fortune, so much that I switched to disposable shavers without all the fatuous claims and high prices of the big brands. Each morning when I look in the mirror to...
Customer eyes and voice.
As a marketer my basic mantra has been "see it through the customers eyes", simple and effective. Recently while mentoring a great young sales person for a client, I noticed that even though she asked the right questions at the right time, and used the information...
Social media is just a toolbox.
The social tools of the net do not create collaboration, that urge is hard-wired into us. The net simply removes the barriers, and changes the rules about the means. Now we no longer have to be able to have personal "face time" be in the same geography, or even share...
Intellectual bravery
It is pretty easy to avoid making that confronting customer call, stand up and articulate an idea at odds with the boss, conduct an experiment conventional wisdom says will fail. The price for not doing this stuff is pretty low, few will critisise, but there will be...
Your “elevator pitch”
If you cannot state your mission in a very few words, perhaps less than 10, able to be expressed in 30 seconds, the time it takes for a ride in an elevator to the 30th floor, where the big boys live, try again. I see many mission and purpose statements that are full...
Will Moore’s Law work for renewable energy??.
Will Moore's Law, validated over nearly 50 years in digital technology development, also apply to renewable energy? This notion has interested me for a while, and it seems that currently our consumption of fossil fuel is a mirror image of Moore's law, the challenge...
Fight the war or sell the bullets?
The truth of wealth creation in the gold rushes, is that it was the blokes who sold the shovels, beds, grog, and horses who got rich, not the individual miners, with the odd exception for the really lucky ones. It is still the same. As markets commoditise, it gets...
Talk is cheap
We are pretty well immune to those who make promises, as we have heard it all before, and having been burnt, and burnt, we tend not to believe the hype this time. Doesn't matter if it is a colleague assuring us they will meet a deadline, a supplier "guaranteeing"...
Measuring leadership.
Leadership is often seen as a "soft" skill, hard to measure, and really only obvious with the benefit of hindsight. Perhaps not, the potential success of leaders can be at least partly assessed by looking at what makes people unsuccessful as leaders. As a test, when...