6 questions for advertisers with Apps.
Traditional paper publishing is going down the slot, we all know that, but it still has a place, particularly the magazines, and most particularly the lower volume, niche end, high fashion and exotic cars for example. So what happens to websites included in a print...
Human costs of innovation.
In the December 2011 quarter, Apple made $13 billion in profits, an extraordinary figure, 3 billion more than the revenue of Google in the quarter. Apple is an innovation machine, making it so is the legacy of Steve Jobs. However, there is usually a flip side to the...
5 key Leadership attributes
Libraries have been written on this topic, so perhaps a summary for 2012 is warranted, particularly as we go into tougher, and more ambiguous times. Plot a course that others can relate to, buy into, and understand. Inspire and energise others to do better than they...
Australia’s meaningless celebration.
It's Australia day, a celebration of nationhood, opportunity for pollies to grandstand, excuse for a piss-up, whatever floats your boat. Perhaps it should be a day for articulating our national challenges, in a manner that encourages rational debate based on data,...
Social Media & the Iceberg metaphor.
The term "Social Media" is catch-all for a multitude of web based services that bear little similarity to each other beyond their location on your nearest device. Each tries to deliver a compelling and differentiated benefit, often to a very narrow but geographically...
Budgeting, storytelling, and 4 questions.
Budgeting and storytelling are synonyms in many companies I have seen. The budgeting process usually is a source of much angst, optimism, gaming, heavy workload, and often intimidation. We all bitch about the inflexibility and unreality of the budget setting process,...
Management crash diet.
Most of us know that if we set out to lose weight, a crash diet usually just works in the short term, what we really need is a change in lifestyle, or at least, some aspects of our lifestyle. Obvious. Why then is it that in corporate life we usually take the crash...
Assistance hypocrisy
The Federal Government is regularly blackmailed into providing assistance for the Australian car making industry, hundreds of millions on the basis that the industry is strategically important. The real reason is the political poison that closure of a plant causes, as...
SOPA nonsense
If you have not yet caught up with SOPA, the "Stop Online Piracy Act" working its way through the US legislative system, you probably soon will, because if it gets up, the troglodytes in Canberra will pile onto the bandwagon pretty quickly. The act is a response to...
Marketing KPI
In the good old days of mass marketing, you could survive in a marketing role, even a senior one, with a pretty generic set of analytical, project management and people management skills. That is no more, just as mass marketing is no more. Markets have globalised and...