Costs of risk.
The formula for risk analysis of innovation could be written as: Likelihood of failure X Cost of failure. Therefore, in a traditional hierarchical organisation, there is an ingrained reluctance to take risks and perhaps fail because of the financial cost, whereas in...
11 requirements for Collaboration co-ordinators
Currently, I am in the middle of a project that seeks to find a way to motivate a collaboration between a group of industry and government bodies on a pressing problem. None of these bodies have a culture that welcomes external collaboration, they often seem to have...
Overnight success.
An idea is the outcome of all that has gone before, resulting in the "eureka" moment, the equivalent of the singers overnight success after 10 years of work in obscurity, playing smokey bars, gaining experience and honing skills. Usually, ideas emerge from relative...
3 requirements for Respect
Respect is a word bandied about a fair bit, but what does it really mean in an organisational sense? It seems to me that respect is rarely built by an avoidance of conflict, rather by the willingness to meet it head on with three behavioral characteristics: Using...
Return on Exposure
How do you calculate the value of an investment in social media? Any investment attracts the need to try to quantify the returns, both to measure the success of the investment when it is too late to do much about it apart from ensuring the same mistake is not made...
Worlds best digital marketing campaigns
Marketing on line is no longer the "next new thing" it was just a few short years ago, it is mainstream, a major consumer of marketing resources, and source of huge marketing value when done well. As with all new things, you get better with practice, and we are just...
5 Strategy development tips
Strategy is abiut creativity and choice. Which imagined scanario makes the best argument?
Lists a’plenty
The internet is choked with lists, 10 ways to do this, 5 best ways to handle that, bloggers put them in because a list is a proven driver of blog traffic. People seem to want the core of an idea to be trimmed down to a set of bullet points, perhaps it is just more...
Volume is not the measure of value.
The digital world has taken over, but the emergence of social media tools that host a lot of pretty low grade stuff sometimes overshadows the huge impact the tools of the web can have, sometimes life-changing and even saving, impacts. Just look at the role played...
What are we assuming?
Assumptions are the backbone of all strategic initiatives, indeed, most day to day activity. Often these assumptions are implicit, they make sense, we do not even question the assumption, by default they become as good as a fact. Really good strategic and design...