Playing digital catch-up
Coles & Woolies are starting out to reduce the gap between their marketing practices and those of the trendsetter, Tesco in the UK. I guess this is not surprising given they are both watching Tesco very closely, and Coles management is now dominated by ex Tesco...
The 7 ways to build collaboration
Sharing "content" is the lifeblood of social media, as well as the older disciplines of collaboration, successful negotiation, leadership, even blue collar engagement on the factory floor. With a bit of tweaking the ideas contained in this post from Social Media...
More on QR codes
A while ago I wrote a short post about QR codes, saying I thought they had the potential to change the way we think about marketing. Subsequently I came across this post and video on the Social Media Examiner site, that adds to that view, and having seen them work at...
Heinz a microcosm of Australian FMCG.
The mulitnational Heinz has been in the news a bit recently. First, they announce a restructure, which means closing plants, and consolidating production, in this case to NZ, and to a remaining Australian plant that will get a bit of a kick-along. Wonder how long that...
12 facebook tips for SME’s
Chatting to a very successful distributor during the week at Sydney's Fine Food trade show, he said he simply did not "get" facebook and Twitter as marketing tools. "I will wait till my 14 year old daughter gets interested in the business, and does it for me" he said,...
Can Google do it?
Googles purchase of Motorola poses an interesting management challenge. To date, Google has been a producer of software, an intellectually intensive activity that can be accomplished anywhere the brain is located. Manufacturing is a different beast. Suddenly you have...
Moore’s law and renewable energy.
Gordon Moore first promulgated his now well know law in an "Electronics" magazine in 1965, that the number of transistors that could be packed onto a standard chip would double every year for at least 10 years. Moore updated his forecasts in a 1975 presentation but...
9 reasons your advertising is irrelevant
The link here is to the Social Media Examiner site, probably the best commentator on things "social media" amongst the thousands out there, offering 9 reasons why content does not get shared, emerging from some useful research. Thing is, as I read the list, it is not...
Cookbook of the 21st century
Not my normal patch, writing about cookbooks, but this is a exception because of the input if Nathan Myhrvold, a tech entrepreneur with an astonishing range of interests, and who has changed the digital innovation landscape with his patent trolling activities. ...
The Jobs legacy
The retirement of Steve Jobs last week has prompted a blizzard of comment, even a cartoon, from my favorite Tom Fishburne, and at the risk of just adding to it, it seems appropriate to simply state that a bloke I have never met, who has never even heard of me, about...