12 facebook tips for SME’s
Chatting to a very successful distributor during the week at Sydney's Fine Food trade show, he said he simply did not "get" facebook and Twitter as marketing tools. "I will wait till my 14 year old daughter gets interested in the business, and does it for me" he said,...
Can Google do it?
Googles purchase of Motorola poses an interesting management challenge. To date, Google has been a producer of software, an intellectually intensive activity that can be accomplished anywhere the brain is located. Manufacturing is a different beast. Suddenly you have...
Moore’s law and renewable energy.
Gordon Moore first promulgated his now well know law in an "Electronics" magazine in 1965, that the number of transistors that could be packed onto a standard chip would double every year for at least 10 years. Moore updated his forecasts in a 1975 presentation but...
9 reasons your advertising is irrelevant
The link here is to the Social Media Examiner site, probably the best commentator on things "social media" amongst the thousands out there, offering 9 reasons why content does not get shared, emerging from some useful research. Thing is, as I read the list, it is not...
Cookbook of the 21st century
Not my normal patch, writing about cookbooks, but this is a exception because of the input if Nathan Myhrvold, a tech entrepreneur with an astonishing range of interests, and who has changed the digital innovation landscape with his patent trolling activities. ...
The Jobs legacy
The retirement of Steve Jobs last week has prompted a blizzard of comment, even a cartoon, from my favorite Tom Fishburne, and at the risk of just adding to it, it seems appropriate to simply state that a bloke I have never met, who has never even heard of me, about...
Patents: Tax or Protection?
I was amazed to realise that the recent dog fight to buy Nortel, was really driven by the patents they had, rather than the value of the operational parts of the business. After an opener bid by Google of $900mill, Nortel eventually was sold to a consortium that...
Sustainable innovation requires proximity
Global sourcing, whilst offering benefits to customers in the county doing the outsourcing, has the long term effect of reducing the relative innovative capacity of the "outsourcer." As innovators seek the lowest cost for the product of their innovative output, the...
The three gorillas
The decision yesterday by the federal Court to allow Metcash to purchase Franklins from Pick n Pay, then onsell, presumably with tied supply agreements is another nail in the coffin of competition in the retail trade, despite the interpretation of the law by the...
Marketing ecosystems evolving to inbound marketing
"Old" marketing is all about a business sending its messages out to their markets, it is what we are all used to, and it is the way much of our marketing ecosystem has evolved, outbound marketing. The "new" marketing ecosystem is all about attracting your customers,...