Tesco and social media marketing.
Tesco is the leader in the field of retail social media marketing, as noted in the past, but have really outdone themselves with this experiment with a virtual store in railway stations in South Korea. The speed at which innovations are being tested, and if...
Carbon switcheroo
Last time I bang on about the anomalies surrounding the carbon tax, promise. I find it ironic that the party of so called free enterprise is calling for taxpayers to fund all the pain of the necessary adjustments, whilst the party representing the left of politics,...
Brand resurrection
Really good brands often display remarkable resilience to the depredations of those who do not understand what makes a great brand, and from time to time, one is resurrected by insight and hard work. I am not a gardener, but the most appropriate metaphor appears to be...
Social network cartography
There is a powerful new analytical tool on the block, "social network cartography" for lack of a better term. The masses of data now becoming available are able to be analysed with respect to the networks that exist amongst people. If your friends are obese, the your...
6 Collaboration misconceptions
Collaboration is as much about planning and hands-on work down in the weeds as any other sort of work. It is very easy to see collaboration as the new panacea for many challenges, but it is as hard work as anything else that is successful. It is also easy to read a...
When customer feedback does not matter
Sometimes asking a customer, or potential customer what they want is a bad strategy, as they can only respond from the perspective of what they already know and understand. When you have something different and unknown to offer, there is not much point asking, you...
The genetic code of organisations.
Large organisations tend to have what is usually called their own "culture" but when you look deeper, there is a more basic form of "sameness" amongst organisations in a field, particularly those in a public field, Government departments, churches, non profits and...
“Pre mortem” beats learning
Completing an AAR, (After Action Review) is now widely practiced, effectively a commercial post mortem after any major commercial activity. Completing an AAR has been standard practice for a long time after a capital expenditure, generally called something else, but...
New verb: To “Rupert”
Rupert Murdoch's refusal to accept any responsibility for the behavior of his staff in tapping phones to get stories, was grand farce. Did he pay the pie-chucker? When compared with the actions of the MD of Arnott's some years ago when there was a poisoning scare and...
An unseemly rush to the trough.
Irrespective of your views on climate change, the carbon tax, global warming, and the need for change, the sight of all the spivs and carpetbaggers mixed amongst the crowd setting out to get their noses into the new troughs created by the Federal Governments clean...