Product optimisation challenge
When a product is at the point of being launched, or upgraded, the last minute improvement, cloaked as product optimisation, is often a stumbling block. Two points about product optimisation: It is better to have a good product today, learning about the dynamics out...
The team Vs the individual
A great team is better than a team of greats, an oft quoted maxim, I suspect coming originally from Vince Lombardi, the legendary Green Bay packers coach and cliché source. We pretty much accept this, but what happens when there is an exceptional person, is his...
I miss the mob
I miss the mob Derek Sivers has an oblique take on things, he seems to be able to see perspectives most of us miss. This short "I miss the mob" video should be shown to all who get confused about why things are done.
6 rules for Strategic Alignment.
Every strategy book and article I have ever read talks about "alignment" as the holy grail of effective strategy implementation, but rarely have I seen it articulated in simple terms that are easily communicated. So here goes: Ensure there is an open, widely...
Presenter or Mentor
Presentations happen all the time, most are boring, usually because the presenter is talking about his favorite subject, "me, me, me" when the reality should be all about the audience, weather that be one person, or a thousand. Successful presentations create in the...
Assumptions become facts
How often have you seen assumptions, either made in the early stages of a project, or as a result of a long association with a product category blinding people to alternatives, gradually become accepted as "fact"? I have seen it often, as has everyone who ever sought...
Review of produce marketing and its future
The future of produce marketing in Australia is fraught with difficulties that many who just buy their produce in the supermarket will never think about. The dominance of the chain supermarkets, lack of innovation, fragile investment outlook, environmental concerns,...
Who would buy shares in a Telco?
Telstra is one of the best yielding shares around, management knows there is no other reason to hold them, so effectively pump the share price with good yields. At the current prices they are a good buy, being assured of a juicy yield, and probably 50% market share...
SEO is the new benchmarking
Operational benchmarking was one of the "flavours of the month" for a long time in the nineties, until people realised that finding out what the best in class were doing, then expending resources to copy them, just ensured you never caught up, and at best, were one...
Behavior & Technical change
It seems that technical changes are facilitating behavior changes that were previously constrained by the practical and cost barriers that existed. However, the really important changes occurring are not the technical ones, but the manner in which consumers use them,...