Focus, competence, and a trip to ROMA
Management attention is a resource to be invested with care
The role of medicine in marketing
Customers buy to relieve some sort of pain, or fill a need. Sometimes that pain is real, the need genuine, and sometimes it just takes the form of a psychological itch that needs scratching. Whatever the form and source or type of the pain, nobody buys...
How Are People Really Using AI?
Ask ten people how they use AI and you’ll get ten different answers. Some weave it into their daily work. Others haven’t touched it at all. The word task is worth pausing on. Most regular users of ChatGPT and its cousins seem less interested in wholesale job...
The secret to solving hard problems
Solve the hardt part of any problem first. Then the rest is wasy.
Don’t sell, create a solution to their problem.
Calling a prospect a customer too early can lose the sale
Who are your ‘square rooters’? & why does it matter?
Those few people in any organisation that question the status quo, and follow up with suggestions for improvement are gold.
The case for the ‘inert’ customer.
Sometimes enquiries from potential customers just become ‘inert’, waiting for the nudge that will convert them into customers.
Identify the opportunity killer in your business
Inventory is an opportunity killer
Can we solve the problem of financing the NDIS with the OODA Loop?
Reforming the funding of the NDIA is a fiscal and social necessity. Is the government up for it?
To build an FMCG brand you must defy Pareto
Pareto fails when brand building