A marketer’s explanation of the difference between ROE and ROA
It is essential marketersd understand the
accounting jargon’ used to make key decisions.
Cockroach subsidies: Why Australia pays multinationals to stay
Do our governments, bureaucracies, and political culture have the capability and courage to wrestle with the competitive international market for the patient capital required for long term prosperity?
Is AI forcing orchestration to replace delegation?
Transaction costs are being radically reduced by AI automating and orchestrating internal processes.
Customers do not care how you do it, they do care about the what it means to them.
AI at Three: Are We Still Thinking for Ourselves?
This is entorely AI produced, on Chats third birthday
The top 7 ways to measure continuous improvement.
If you are not improving continuously, you are falling behind.
AI is tipping the organisational pyramid
Transaction costs are being radically reduced by AI automating and orchestrating internal processes.
FMCG survival depends on category creation, not extension.
If you want to win in FMCG, create a category.
Is the biggest threat to AI driven productivity plain old Comfort?
AI is a huge catalyst for change. Necessary is the willingness to embrace those changes, take some risks, and ultimately benefit from this new technology revolution.
The most powerful force in marketing is not AI-it’s trust!
Every time marketing declares a revolution, gravity pulls us back to the same fundamentals: earn trust, deliver value, repeat.
Are your marketing metrics are lying to you?
Attrabution is the second oldest challenge in marketing.
The Lorenz curve and Gini co-efficient are two tools that adress the challenge