Branding for a “war”.
What sort of goose named the US operation against Libya as "Operation Odyssey Dawn"? OK, they might have had PR trouble calling it "Operation kill Gadhafi " or "Operation Sandman mash", but Odyssey Dawn??? Who are they kidding? The US military has guidelines that...
Innovation “carpark”
This is an expression I have used for many years, it is just a metaphor for never throwing out an idea, leave it available for scrutiny later when you know more, or for parts to build something different, or just for inspiration when building the portfolio of projects...
“Our greatest asset”
An often heard claim, but leaders mean it, managers just mouth it. Creating and nurturing a process of performance assessment should be a focal task of a leader, as it puts money in the bank over time. However, it is hard, confronting, and time consuming work,...
Aspirin for the social media marketing headache
Sorting the approaches and options emerging for on line marketing using social tools is sufficiently complicated to make your head break. Logically, you use the net to try and sort out what is best for you under the circumstances you face, as the net is now the first...
Happy “26th”, internet.
Today, March 15 is the 26th birthday of the internet as we know it. The first domain name, Symbolics.com, was registered on March 15 1985, and still exists. From this humble beginning, just a generation ago has risen the greatest force for change since people...
Untangling the carbon tangle.
If Australia was a business, considering the challenge of what to do about of carbon emissions would have a couple of characteristics that would have engaged the country's boardroom: It is pretty obvious that some legislative framework will emerge to address what is a...
leadership
There are lots of blogs, facebook pages, twitter posts, and libraries on Leadership. This is one of the consistently better ones, with often useful thoughts and links. http://leadershipfreak.wordpress.com/2011/02/28/how-to-extend-your-influence/
Being effective on the web.
Organisations of all types and sizes are grappling with the impact of social media. It is simply a fact of life now that many if not most customers, employees, and value chain partners use it, the potential as a marketing and communication tool is only just starting...
Undecided or indecisive
There is a big difference between these two states, and they can have a powerful impact on the way organisations react to the decision maker. Someone who is seen as decisive, but as yet undecided will be have the respect of others, who will usually assist in the...
Monty Pythons Canberra Party.
If Australia's management has been slow to pick up on the need for intensive and innovative energy management programs, is it little wonder, with the litany of indecision, populism, back-stabbing, and just plain lies eminating from Canberra. The Howard government...