The new marketing imperative
Digital interactivity has moved to the centre of marketing strategy. The launch of the iPad by Apple has moved it noticeably. I have not seen one, just read the reviews, and when you sift through the hyperbole, it seems that the iPad has a pretty good chance of...
Debate, what debate?
I watched Q&A last night, in the ultimately vain hope of getting some intelligent debate on the Federal budget, and its foundation proposal to change the manner in which the mining industry is taxed. Should have known better. What passed for debate was really just...
Semantics and innovation
A while ago facilitating a two day innovation session, I became involved in two very different, but very similar conversations during various coffee breaks. The first was with a smart young technical bloke, who expressed the view that all the nice encouraging words...
Unemployment or under-employment
As we appear to be in a recovery, at least those industries that can benefit in any way from digging stuff up appear to be, what will happen to the underemployed?. Yesterday, the unemployment numbers came out, 5.4% Australia wide, 5.8% in NSW, but what they really...
The Newtonian paradox of groups.
Successful groups have great power, power to identify, understand the causes and implications of problems and opportunities, and come up with creative responses, and once moving can gather great momentum. Most workplaces are now actively seeking to harness the...
Successful chains are communities
When people are tied together, when they are in "communities" they tend to develop shared values, aspirations, and courses of action. The incidence of double dealing, dishonesty, personal gain at the expense of the community gain, are reduced. An efficient demand...
Bill Gates goes nuclear.
Largely we agree that there is a problem with the production of CO2, and that we need to do something, the argument is about what, when, how much, and who is paying. It is a bit like insurance, you pay a bit now to mitigate the risk of ruinous pain in the future. Bill...
Leverage not control.
I suspect neither Coke or Mentos planned for the tsunami of videos on Utube and others demonstrating the effect of a Mentos in a bottle of coke. Nevertheless, it happens, and it remains to be seen if the popularity of coke-bombs impacts the brands in any way. Blend-it...
Why, not how or what.
For years there have been libraries written on the value of business purpose, vision, mission, and values, consultants have made a good living out of running workshops and managing implementation projects. Now, at a TED event, all the complication has been stripped...
Bespoke social network apps
What happens next? Mega platforms for social networking have overtaken many of our lives, from email, facebook, twitter, and the rest. All have the common trait of being "mass" platforms, designed to be used by anyone, with very modest generally available...