Value, not price.
Value is an outcome of the price and the benefits delivered. Value = price + benefits As marketers, we are normally consumed by price, it drives our priorities, measures our success, and dictates channel and NPD priorities. Consumers by contrast, are generally driven...
A nice little pun
Band building is hard, it is about creating and nurturing the stories about the products that have a resonance with a section of the market to whom the story has particular relevance, that sustain the difference between yours and the others. I like a beer, and find...
Toyota quality paradox
Toyota has been lined up for a maximum fine of $16.4 million by US regulators for failing to report a fault within the statutory time. In the scheme of things the fine is a flea bite for Toyota, but the impact on the hard earned brand reputation of the current...
End of the outsider
It is a great pity to see Malcolm Turnbull pull the pin on politics, as he announced last night. Whatever your persuasion, it would be hard not to agree that having someone in the Federal Parliament who knows how hard it is to make a dollar, what strategy, vision...
iPad blitzkrieg
As you wander through the blogosphere, the pre-launch hype about the ipad is astonishing. There are many reviews, but as very few have seen one, they are all just speculation, or Apple insiders doing their bit towards the marketing blitzkrieg. Now it is launched, and...
The name of the game.
One of the huge barriers to success in many small businesses I see, is that they tend to think that because they have a great product, produced with care and attention to detail, they should be successful, that customers will find their way to them. By default, they...
Lessons from NUMMI
Whilst we observe the rather sudden tarnishing of Toyota's quality aura, it is easy to lose sight of the enormous value Toyota has given to our understanding of efficient and flexible manufacturing. The lessons are everywhere, there would not be a manufacturing...
To collaborate or not to collaborate
It seems that everywhere there is a drive to collaborate, without any real regard to the challenges of collaboration, the behavioral and cultural changes necessary for success. Collaboration has become an end in itself, rather than a strategy that has the potential to...
“iownership” of ipod IP
A while ago, I blogged about the ownership of IP, the individual Vs the employer, and quoted the case of a designer who left Mattel for their competitor, MGA Entertainment, created a competitor to "Barbie" and ended up in court over IP ownership, and lost. Now one of...
Social networking from work.
How do companies harness the power of social networking to the benefit of their businesses?. It is simply a fact that employees will go into facebook, twitter, and so on, using company time and resources, rather than trying to stop them, which King Canute found hard...