How to piss away billions: Be a ‘hacker’ and ignore learning.
Mark Zuckerburg has a lot to answer for, disrupting as he has the lives of my children. However, he is also very smart and rich, so being annoying must have something going for it. When pitching the $5 billion Facebook float in 2012, Zuckerburg wrote to...
How can ‘ordinary’ manufacturing SME’s benefit from Federal grant ‘survival’ funding?
The Federal Government committed to a $15 Billion National Reconstruction Fund' in the October 2022 budget. While the 7 priority areas have been articulated, and there is a better than average website full of glossy photos and optimistic copy, we are waiting on...
Australia Day, 2023. A day of reckoning?
January 26 again, how quickly it comes around. It seems only yesterday I was scratching my brain to put together the 2022 missive without being too rude, utterly distracted by the stink coming from the then government and its tin ear. My distrust of the body...
How will AI impact most on marketing?
Considering my definition of marketing as being: 'The identification, development, leveraging and defence of competitive advantage' it makes sense to consider the impact of AI, as it is happening all around us. Largely unnoticed until the explosive birth of...
Why is the Liberal party so obsessed with Karansebes?
Monty Python would struggle to come up with the tangled mess that is the Liberal party, nationally and in most states. Nationally, retreating as contemplated by their leader to the right, seems self-defeating, especially while the ghost of the recent past...
A disturbing tale of two strategies
Eddie Jones is back as the Wallabies coach, a week after being sacked by England rugby, despite a contract that took him past the world cup in France starting in September. Under Jones, England did very well from 2015 to 2021, having a 73% win record. A dismal 2022...
The ‘Frame problem’ and marketing
At the intersection of the science of the brain and Artificial Intelligence, is something called 'The Frame Problem' This is a term used to describe the way we, subconsciously, sort the relevant from the irrelevant in any context, or 'frame'. It locates the...
Equity or loans: The entrepreneurs funding dilemma.
Every start-up requires funding. A business plan, no matter how good, without cash for implementation will remain a dream. Most start-ups get off the mark with investment of one sort or another by the ‘3 F’s’: Family, Friends and Fools, supplemented by savings from...
How to maximise the return from your investment in sales personnel
In almost every situation I have ever seen, 'Sales' includes all sales, and salespeople are often rewarded via commissions on the total of all those sales. In many categories of B2B sales, the only time a person does a 'Sales' job is to gain that first...
A marketers new year resolution.
January 1st is the day we verbalise our introspection. Usually it is called a resolution, but the irony is resolutions are things we do, and new year resolutions are usually things we would like to do, but in our hearts, know we won't Anyway, for a marketer, or indeed...