Why the most profitable customers only buy once.
gaining referrals from happy customers is the most cost effective marketimng you can investy in.
Beware of economists and politicians with models
We humans like certainty.
Frustratingly, there is no data that accurately describes the future.
Opportunity Cost: The hidden thief of success.
Opportunity cost is the net benefit of everything you could have done with the money, time, and focus
The mathematics of brand valuation.
Putting a value on a brand is an exercise in both judgement and maths.
Brand loyalty is dead. Long live preference.
Marketers often mistake preference and habit for loyalty
The fundamental management distinction: Principle or Convention?
we must resist the natural ‘hard wiring’ we inherited from our forebears, and give far more weight to the underlying principles that drive behaviour
Fiscal discipline, political theatre, and the ‘unintended’ leak.
Who really believes last weeks ‘Leak’ of treasury advice to Treasurer Chalmers on the state of the budget was unintended?
Is Australia about to see its ‘Minsky moment’?
In the aftermath of an overwhelming election result, will the Albanese government use its political capital to generate real long term change, or will it hoard it in the interests of remaining in power?
That question will need to be asked starting tomorrow 22 July 2025.
What is the most effective word in sales?
When you ask that question: 'What is the most effective word in Sales" of a group, any group, the majority will respond with the word 'free'. The problem of course is that the question included the word sales, and by definition, free does not constitute...
Killing the Seedlings: Is AI a Crisis in waiting for Leadership Development
Is AI killing the pipeline of future leaders by radical reduction of entry level white collar jobs in enterprises?