2022 StrategyAudit forecast scorecard
This is the last StrategyAudit post of 2022. Thanks to all my readers over the last year, it has been a priviledge to be able to share a few minutes and some ideas with you over the year. Rather than add to the tsunami of posts that are predicting what will happen in...
Will HAL (your AI wing-man) drive you to Centrelink?
A marketers potted history of AI from the launch of ChatGPT
Where should Australia focus its limited investment in science?
Many of us are concerned with two key questions that will impact the lives of our children and grandchildren. From where is the next wave of innovation is going to emerge? How can we put Australia in front of that wave, so we can reap the benefits? The...
Why would a balloon be a useful metaphor for strategically successful innovation?
Strategy requires difficult choices are made, and to be truly effective there must be time constraints. Achieve this…. By……. The view many have of innovation is a free for all, unconstrained by the usually corporate constraints of time, budget, and...
Digital strategy is dead, strategic thinking lives.
Too often I hear the term 'Digital Strategy' used as if it were an outcome, some discrete set of activities to be completed. To my mind, this is a misuse of the term. As it is usually used, the word 'Digital’ is all about the devices, the technology, whereas...
Labour costs should be a strategic metric
The current 'argy-bargy' around wages policy makes the mistake of assuming it is a binary equation. Pay a dollar more/hour for labour and profit is reduced by the equivalent amount. This assumes that people working for you are only doing so for the money, and...
What makes a workshop work?
There are a lot of misconceptions about workshops, and having run many, they are hard work, although participants rarely see that work. 'Blue sky' thinking is sometimes necessary, but in the absence of strategic discipline, can become completely disconnected...
12 ideas to enable better strategic outcomes
'The task is not to come up with better results, but to ask better questions.' This is so true it has become a cliché. The challenge is to find and ask those better questions. Following are 12 ideas that may assist the thought processes you undertake to...
Interpreting the great and confusing game of strategy
Strategy is a bit like economics, go to 5 so called strategists, and you will get 6 opinions. This is terminally annoying to our accounting and engineering friends who thrive on certainty. However, it is perfectly OK, as we are dealing with the future,...
The 6 essential elements of a successful brief
The purpose of a brief is not to be brief. A brief, for whatever purpose it is written should be a catalyst for creative thinking, examination of options, and father of a robust solution. This applies equally to an engineering brief as it does to an...