When you are looking for a social media consultant……..
My inbox is filled every day by emails from random people assuring me that their secret social media strategy will see me as rich as Bezos. Some have my name and email address; most are more like; 'Hi there' and many now start with the 'Re: our...
Rethinking sales commissions
We understand that the behaviour we reward is the one we get. It is the way we train our pets. Many also tend to overweight commissions when we pay salespeople, rewarding a set of behaviours, some of which may not be what we want. Years ago, we learnt that paying...
Three strategies to lead change
Promoting change is a major strategic and management challenge. Most will accept that change is a necessary ingredient in survival, but most will also hope it is the other bloke who changes, and they can continue in in their comfortable cocoon. There are three...
What is the real solution to Australia’s economic problem?
The 'Insiders’ program on the ABC yesterday morning featured considerable debate about the coming wave of inflation, the increasing wages gap, the structural deficit now built into the national budget, and an interview with the new treasurer Jim Chalmers. I was...
Why ‘RevGen” is far superior to ‘Marketing’ and ‘Sales’?
In the past, for the orderly management and convenience of organisations, Sales and Marketing have been kept by management in separate functional silos. In a time of flattened organisation structures and the ease of communication and data sharing, this no...
Why we should not equate Australia’s budget to our household budget
Often, we hear the claim that government should manage the budget better, after all it is just like a hugely complex household budget. The last election was full of the Liberals claiming to be better managers of money than Labour, despite the ample evidence to...
Why are we having supply chain indigestion?
Over time, as changes in the world trading environment evolved, corporations of all sizes matched that evolution through their supply chains by seeking efficiency. China began to open its economy in the 1980's, bringing a massive previously untapped...
Define your ‘That is for me’ differentiator
The first Elvis festival in Parkes, NSW, was in January 1993. The brainchild of a couple of Elvis fans running a restaurant in the town, who thought it might be a bit of fun. A couple of hundred people showed up. Every year since then, except the last two, it...
Tell us the problem you solve. Please.
Manufacturing Week was last week in Sydney. I spent Wednesday there, snooping for solutions to problems most of my SME manufacturing clients may not yet recognise they have, and just looking for ideas. Found one that might be useful, but it was hard...
What is the point of ‘Purpose’?
Much of the volume of paper dedicated to pontificating about strategy these days seems to focus on 'Purpose'. Sadly, we do not have a workable and agreed definition. What we do have is confusion about the meaning, particularly when you consider the other...