Tactical speed is the most potent competitive weapon, now turbocharged by AI enabled OODA
Speed of execution is a primary source of competitive advantage.
Strategy wins wars, but speed wins the battles.
How competent are you?
The late Charlie Munger had as part of his wardrobe of mental models one he called ‘The circle of competence.’ He credits this idea with much of the success he and Warren Buffett have had in Berkshire Hathaway.
How the OODA loop destroyed Detroit
It took 25 years for the US auto industry to be destroyed by competitors who consistently were inside their decision cycles. It will not take that long again, for any industry.
Why are public bureaucracies crap at innovation?
Australia’s great challenge for the next decades is productivity.
We all know that, but we seem incapable of taking the steps that lead to our productivity increasing at a rate greater than that of similar nations.
How to Lose from a Winning Position
Skype was officially euthanised on May 5, 2025, and millions of users were directed to the new player, ‘Teams’. Why did Microsoft let Skype die?
A marketer’s guide to Operational Continuous Improvement measures.
Continuous improvement is not just a cliché. It is an essential element of commercial sustainability, and deserves the focussed attention of management. Therefore it should be measured.
The ‘yesterday’ metric used by all mass market retailers
the face of retail has changed dramatically, but the foundational building blocks remain unchanged.
Analysis, insight, and reporting are not the same thing
Being data rich but insight poor is now a very common problem.
Are you relying on a broken crutch?
The market research system as used and abused by marketers for 50 years is broken. When it cannot answer a simple binary question like ‘who will win the coming election’, how can we reasonably expect it to deliver reliable answers to challenging questions about the future behaviour of customers and potential customers in a competitive and volatile environment?
Where is the line between technical innovation and the humanities?
It took us 60 years to mandate seat belts in cars. At the rate of acceleration of technology, we may never have the chance to effectively add such necessary safeguards to the technical advances we are seeing every day.









