Leadership lessons from the greatest marketers in history
I do not go to church, do not believe in the god of the Bible, Koran, or any other narrative that offers a solution to the failures of our humanity. I have however, been in awe of their collective and individual capacity for marketing. Let’s just take the three...
What is the company called ‘Australia Ltd’ worth?
How do we put a value on Australia?
Are you a day trader or a marketer?
It is a paradox to me that we treat investments in capital equipment for our businesses and various financial instruments for our own wealth generation, as items on a balance sheet. By contrast, we treat marketing investments, and particularly those made in various...
The single word that delivers sustainable profitability.
That single word used to be 'Brand', but no longer, despite the role of intangibles in the market valuation of an enterprise. With the tectonic changes in business models over the last 25 years, it seems the focus has moved to 'Control'. This change applies even when...
Does your packaging tell a story?
You can have the best product in the world, but if the packaging is inconsistent, out of place, bland, and does not accurately describe the product, or what a consumer might be expecting, it will not get bought. Jeans and T-shirt will normally not get you entry to a...
directors; do you understand your rights and obligations?
There are a lot of SME's around that are now in unexpected and unplanned financial trouble. For some it will be terminal with a potentially huge impact on personal assets, as well as those of the businesses they run. Many owners of SME's do not fully...
The huge benefit of the giant Corona jolt
For years I have been a proponent of what is loosely described as 'Lean thinking'. In effect it is a continuous process of removing waste by a combination of critical thinking and continuous improvement. The biggest impediment to a lean process is always the mind set...
9 simple but vital customer metrics
Understanding the dynamics of customer behaviour in your market is the core of making informed decisions. It is easy to become tangled up in all sorts of metrics, but simple is usually the best. Simple to calculate, simple to understand, and simple to track and...
In search of ‘Rundle’
What you may ask, is a 'Rundle'? A new word, made up to represent a 'Recurring Revenue Bundle', an idea whose infancy was spent in software, but that is now reaching puberty in other markets. The result of this pubescence is that business models are in...
Have we only ourselves to blame for ‘The Bug?’
We have a political situation of our own making. It is very hard to convince people to invest against the possibility of something that may happen at some time in the future. The cost of the investment is immediate and measurable, the benefit unknown, and perhaps some...