Successful remote work: 6 critical challenges.
Have you seriously considered the implications of the apparent recognition that remote working can, and will, be a greater part of the employment mix in a post corona world? There is a loud noise that 'everything will change' reverberating, an echo...
5 lessons to apply as you rebuild Post-Corona.
As it seems we are slowly going to come awake after the close-down, it is timely to consider the steps we need to take to ensure that we survive the revival. Over 45 years of working with all sorts of businesses, in all sorts of situations, there are a number of...
The critical ingredient that will empower remote working.
Like all new things, remote work was a small outlier in the world of corporations. It was something that a few dabbled with, mostly with specialist consultants and those for whom they had statutory responsibility, such as maternity leave. That has now all changed, as...
The 7 most common questions I get about price: answered.
Settling on a pricing mechanism for your products and services is a profoundly important element in a successful enterprise, but is often the last thing done. Ask a few people internally, go and see what others are doing, or just add a margin to your costs and out you...
Leadership lessons from the greatest marketers in history
I do not go to church, do not believe in the god of the Bible, Koran, or any other narrative that offers a solution to the failures of our humanity. I have however, been in awe of their collective and individual capacity for marketing. Let’s just take the three...
What is the company called ‘Australia Ltd’ worth?
How do we put a value on Australia?
Are you a day trader or a marketer?
It is a paradox to me that we treat investments in capital equipment for our businesses and various financial instruments for our own wealth generation, as items on a balance sheet. By contrast, we treat marketing investments, and particularly those made in various...
The single word that delivers sustainable profitability.
That single word used to be 'Brand', but no longer, despite the role of intangibles in the market valuation of an enterprise. With the tectonic changes in business models over the last 25 years, it seems the focus has moved to 'Control'. This change applies even when...
Does your packaging tell a story?
You can have the best product in the world, but if the packaging is inconsistent, out of place, bland, and does not accurately describe the product, or what a consumer might be expecting, it will not get bought. Jeans and T-shirt will normally not get you entry to a...
directors; do you understand your rights and obligations?
There are a lot of SME's around that are now in unexpected and unplanned financial trouble. For some it will be terminal with a potentially huge impact on personal assets, as well as those of the businesses they run. Many owners of SME's do not fully...