A Corona, heavily disguised as a Black Swan
There is a quote by Earnest Hemingway, when asked how he went bankrupt. His response was: 'Gradually, then suddenly'. The same thing is happening to us now, as the Corona bug cuts a swathe through economies worldwide. For the last 25 years we have become...
Cash flow assistance for SME’s
Halleluiah The Government has announced cash flow assistance for small businesses, turnover limit an arbitrary $50 million, impacted by the Corona virus. Perhaps the precarious position many small businesses are finding themselves in has finally pricked the...
The only commercial vaccine for COVID-19. Cash.
When things suddenly get really tough, as we are now seeing, the priority is survival. That simple word means many different things to different people, but the common denominator is that you need cash to do it. If your processes do not include short term rolling cash...
The critical key to reliable forecasting: Be less wrong.
The only thing we know for sure about forecasts is that they will be wrong. The critical factor is by how much.
Has ‘The Bug’ created an organisational crossroad?
My eldest son has been talking to his employer for some time about remote working. He and his family wanted to get out of Sydney, with its attendant challenges, and have a simpler lifestyle. Problem has been, the simpler lifestyle also limits the job...
Canberra bubbles bumble on
#Scottyfrommarketing blew it again on Tuesday morning, (March 10) further demonstrating why he had to move out of marketing, where you need a modicum of common sense, into politics, where common sense appears to be a liability. He was speaking at the...
An extreme case of Marketing Alchemy: Bananas!
Italian artist Maurizio Cattelan may have set a new world record. He taped a banana to a wall in an art exhibition in Florida on December 7, 2019, which was then sold for $120,000 (US) dollars. The buyers, Billy and Beatrice Cox acknowledged the absurdity, but...
5 essential factors to build a B2B sales pipeline that delivers consistent revenue.
Selling B2B is a complex activity. Success takes time, effort, and persistence. Therefore, to be truly productive, it requires the discipline of a repeatable process that is also measurable and scalable. In order to achieve this outcome, there are 5 factors...
Marketing technology. Master or servant?
This is a story of two modest sized SME clients. One has spent a lot of time, effort and money building a marketing technology 'stack', to use the vernacular. The expectation was that it would deliver significant marketing productivity, which they...
How to think about your business
Business is simple, in principal. Sell something for more than it cost you to produce or acquire it, recognising that the buyer needs to understand that the value they will derive from the product is greater than the cost they incur in buying it. Simple....