The two most valuable asset every business person must build
Every person in business has two crucial and potentially synergistic assets.Your skill, capability, and distinctive way of adding value to a customer.Your network.One without the other is not much use, together they are multipliers of each other,...
The hyperbole trap
We marketers as a stereotype tend to adjective driven descriptions that make little logical sense, and in some cases, are in fact misleading. Yesterday in a major supermarket deli section I saw two examples that should be taken out the back and flogged....
Consider your ‘Doorman’ strategy
It appears that the role of a doorman in a hotel is to hold the door for guests, easing their way into and out of the hotel. Ostensibly the role is simple, a smiley face, welcoming word, courtesy extended. However, when you think about it, there are many...
Not all data is created equal
We seem to believe, sometimes accurately, that the lack of data points is indicative of a less than a reliable outcome. We also think that the more data points the better, but then we tend to ignore the outliers, while privately acknowledging that is...
A pox on their houses!
It seems that 'Influencers' are chasing me everywhere. I have been receiving messages from one who needs me to be rescued by using the product she flogs. Perhaps it will make me look younger, but I doubt it, and I certainly would not pony up the absurd...
The cost of failing to build brands
Direct marketing is highly tactical, it is a one on one communication from the marketer to the consumer. Within the boundaries of some limitations, the outcome of direct marketing can be quantified with a considerable level of confidence. You either got...
Trust: A rare priviledge that is hard to earn, never just given.
Trust is a word bandied around liberally, like a ticket to be attached to a piece of luggage. A label, adornment, meaning little. In a world where the bonds of community have been broken down by the pressures of the 21st century, real trust is a rare and...
How your brain collaborates with itself
Your left brain manages the quantitative, anything that can be reduced to a spreadsheet will be a left brain activity. It can be quantified, optimised, but always lacks the spark of originality, and creativity. Creativity, instinct, understanding, are...
How do you crete a documented ‘Flow’ in your processes?
‘Flow’ evolves as a completed task is handed over to the next stage, or person, automatically, with no error, in an entirely predictable manner. When seeking to build flow into a system, there needs to be a lot of detailed and logical thought put into...
Processes are not goals, but goals are daydreams without processes.
Life is so very complicated. We are always being told that to be successful requires that we set goals, and stick to them, work for them, focus, focus. However, in my observation, a goal without a process to achieve that goal is useless, nothing more...