The 11 point program for scaling your business.
Successful scaling of a business is not luck, nor is it just good management, it is way more than both. It is having the leadership capacity that enable all those in the business to consistently and willingly take action that collectively, over...
The 8 most viewed StrategyAudit blog posts of 2018.
Over 2018, the StrategyAudit blog attracted 19,948 page views from 10,568 individual visitors, about 65% of whom are repeat visitors. To me this repeat visitation is a vital number. I would rather have 1 person who demonstrates that the musings I publish...
Do not make resolutions, set goals.
It is the morning of the last day of 2018. Tonight most of us will gather with friends and family, watch the fireworks, have a few sherbets, and consider what 2019 might bring. Some of us will make New Year’s resolutions. Things we decide to do to change our lives,...
The reconciliation of advertising and content.
‘Content’was supposed to replace advertising, but it has not. Instead, we are belted with piles of stuff, most of it rubbish, and discarded. along with the messages.
What marketers can learn at church
Every religion, from the worlds great ones to the meanest cult with a few deluded followers has something in common. They communicate their message, engage their followers, with stories. In most cases they are setting out to explain the mysteries of the...
The where, why and how of enterprise value creation.
The balance sheet of an enterprise is a snapshot in time of the financial value of an enterprise. The comparison of balance sheets over time delivers a picture of the value creation, or destruction, of the enterprise over time.The 'Financial trio'...
The golden rule of marketing in regulated markets.
'He who has the gold makes the rules' I had to go to Sydney airport last week, and needed to park for a while, the plane was late. It almost required an extension of the limit on my credit card. It was just another brush with the cost of doing business...
Focus delivers productivity
When you fail to focus, you are scattering your capital. Most importantly, you scatter the vital Intellectual Capital it takes to succeed, as well as the financial capital that is a vital enabler of success. Limited resources need to be focused on the point where...
Anatomy of a sales effective website
People search Google for 1 of 2 reasons: They have a problem to solve, they need information, guidance, options, and are looking for help in some form. They are bored and too lazy to go and have a game of golf, tennis, or mow the lawns, so they look for...
Your three most valuable assets are not on your balance sheet.
The first is the value of your brands, the second is your customer list, the third is the 'culture' that exists, a fragile qualitative asset which is a vital part of commercial sustainability. A balance sheet is a snapshot in time of the financial...