The where, why and how of enterprise value creation.
The balance sheet of an enterprise is a snapshot in time of the financial value of an enterprise. The comparison of balance sheets over time delivers a picture of the value creation, or destruction, of the enterprise over time.The 'Financial trio'...
The golden rule of marketing in regulated markets.
'He who has the gold makes the rules' I had to go to Sydney airport last week, and needed to park for a while, the plane was late. It almost required an extension of the limit on my credit card. It was just another brush with the cost of doing business...
Focus delivers productivity
When you fail to focus, you are scattering your capital. Most importantly, you scatter the vital Intellectual Capital it takes to succeed, as well as the financial capital that is a vital enabler of success. Limited resources need to be focused on the point where...
Anatomy of a sales effective website
People search Google for 1 of 2 reasons: They have a problem to solve, they need information, guidance, options, and are looking for help in some form. They are bored and too lazy to go and have a game of golf, tennis, or mow the lawns, so they look for...
Your three most valuable assets are not on your balance sheet.
The first is the value of your brands, the second is your customer list, the third is the 'culture' that exists, a fragile qualitative asset which is a vital part of commercial sustainability. A balance sheet is a snapshot in time of the financial...
The ‘Collaboration trap’
Collaboration has become a standard mantra, 'do it or die'. I see all sorts of collaboration being put in place, most of it leads to wasted time, energy, lost opportunity, and suboptimal outcomes. Why The collaboration teams are thrown together from...
Anatomy of a successful sales letter.
My inbox is stuffed with sales letters, an outcome of 20 years of researching and engaging in a wide range of areas of interest to me, and those I work with, in an effort to distil the lessons to be passed on. Some are very good, they move the hand towards...
What is the single source of competitive advantage in the 21st century?
Competitive advantage used to be about the sum of scale and the efficiencies that could be applied. Businesses like GM, GE, Exon Mobil, Wal-Mart all built scale and efficiency as the core of their success. Our economies and institutions ran on the basis of...
Which 5 capabilities enable a leader to successfully scale
Virtually every business I come across wants to grow. A few I come across want to, and are able to scale. Scaling is different from just growing, it requires much more than being better at what you currently do. It requires significant change, invites...
Is AI going to take our jobs?
Some of them yes. Those repetitive jobs where we do the same thing over and over, will be gone. Let's be clear about AI. It is artificial, it is not intelligent. AI is very good at some things we humans are bad at, but it is no good at what made we humans so...