A marketers explanation of Internal Rate of Return.
This post should be read by marketers in conjunction with the earlier one that explains Net Present Value. IRR partners with NPV as another tool in the investment choice toolbox. Both use as their basis, the forecasting of cashflow to make choices...
‘Burley’ is a great metaphor for marketing
As a kid, I used to go fishing with my dad sometimes, usually off the rocks around Sydney's northern beaches. He was a good fisherman, often came home with dinner when others around caught nothing. His explanation of his relative success was hard...
8 habits to generate a return on your investment attending network meetings
As small business owners, most of us go to network meetings of some sort. BNI, Rotary, your industry association, the local SME network, whatever it is, with the idea that we will make connections with people who may, at some point be useful to us,...
How to apply logic to the development of KPI’s
'If it matters, measure it' There are many variations in that old saying, but it holds true. How therefore do we end up with hundreds of measures that seem not to matter? Fear. Fear of missing a measure that does matter, so we create metrics for...
The rise and rise of the digital milkman
The retail gorillas, Coles and Woolworths may still have 75% of grocery market share, but they are in the gunsights of a horde of hunters, all using new fangled weapons developed from the base of 'Digital' in a myriad of ways. Meanwhile. The gorillas are...
7 tips on how not to be boring while presenting.
As small business owners, we are often called on to speak publicly, and like most people, find that intimidating, and for some uncomfortable to the point of nausea. There are many pieces of advice on how to structure a presentation, thousands of them on...
11 practises to build a performance culture.
Managing personnel KPI's, performance reviews by another name, are one of the most intimidating and easy to put off tasks most managers have. Having recently written about behaviours delivering KPI's rather than the other way around, it may be useful to do...
Your ‘Values’ should not be table stakes.
Consultants have delivered a lot of value to many over the years, but in some areas, have screwed the pooch. One is the confusion that presides over the differences in meaning between 'Vision', 'Mission', and 'Values', and more recently, 'Purpose'. The result...
Do we still need book stores and publishers?
I love books, real books, items where you physically engage with them, turn the pages, scribble in the margins, pass them onto friends with a handshake and a 'you will enjoy this'. Behind me (chronologically) are those who have grown up with...
Base KPI’s on behaviour, not outcomes, for best results
It is budget season, so amongst the detritus of everyday management, we have to make time for creating the budgets for the next 12 months, in Australia usually starting July 1. Hopefully, budget preparation is a normal part of the management 'flow' of your...