Are you relying on a broken crutch?
The market research system as used and abused by marketers for 50 years is broken. When it cannot answer a simple binary question like ‘who will win the coming election’, how can we reasonably expect it to deliver reliable answers to challenging questions about the future behaviour of customers and potential customers in a competitive and volatile environment?
Where is the line between technical innovation and the humanities?
It took us 60 years to mandate seat belts in cars. At the rate of acceleration of technology, we may never have the chance to effectively add such necessary safeguards to the technical advances we are seeing every day.
The disturbing problem with AI
Failure to agree priorities, ensure adequate and appropriate resource availability, and focus aggressively on the agreed priority inevitably leads to conflict, confusion, and sub-optimal performance.
Is sweat the only marketing silver bullet?
There are hordes of so-called marketing experts out there who will flog you a package of promises, digital and otherwise, that almost always end up being hollow.
Has Australia decided on nothing that matters?
The principles that drive successful corporate governance are desperately needed in government.
Where does the hype stop, and reality kick in?
American Roy Amara first coined what has become known as Amara's law. 'We tend to overestimate the effects of technology in the short term, and underestimate the effects in the long run'. 'It was put more simply by (I think) Reid Hoffman who said: 'the...
Lean thinking drives AI prompt development
There are now hundreds of prompt templates and mnemonics emerging from the woodwork, many claiming to be ‘the one’.
As I ‘play’ with them, the similarity to the lean thinking ‘5 why’ tool is striking.
Are we just people in frog-suits slowly boiling?
The old order has been thrown against the wall, without a new one to take its place.
The predictable result is chaos.
Our politicians are ignoring Hofstadters law, and our grandchildren will pay.
Our politicians completely ignore Hofstadter’s law. The net result is a collection of short term fantasies dressed up as antidotes to the problems we face
Will AI clear bureaucratic logjams?
Anyone who has engaged with any bureaucracy at multiple levels will tell you that what is said at the top often does not get down to the operational levels.
Will the culture be too strong to allow the productivity benefits of AI to emerge?