3 foundations that will enable Amazon to disrupt supermarkets.
Shopping is a physical and sensory experience, humans evolved doing some sort of physical 'shopping' even if for most of our history, the similarity of that activity to a trip to the supermarket has been fleeting. Much as we might hate the queues at the...
Why Operational improvement and change initiatives usually fail.
How do you make short term operational and process improvements 'stick' for the long term? Most change initiatives fail to deliver on their early promise. You get some short term improvement, some changes made, but the effectiveness of the process dwindles...
How to choose your marketing and sales automation software
One of the common questions I field is which tools are the best to automate sales and marketing processes. The right answer is that there is no right answer. There are just so many tools out there that may do a really good job for you, some need to be...
Amazon, Whole Foods and the future of supermarkets in Australia
Amazon would not have paid $13.8 Billion for Whole foods without a plan. The purchase came as a surprise to most, but it should not have, they have been evolving into bricks and mortar for some time, with books, Amazon Go, The Washington Post, and a few...
The simple 4 letter word that underpins every improvement initiative.
Improving the performance of businesses is often like being set loose in a commercial kitchen without a recipe. Random ingredients, absence of some staples, disaffected staff, erratic processes, and severe cost pressures, but still being expected to...
How to ensure your copy does not get read.
Copywriting is easy. That is what you tell yourself, after all, you can write, you are a professional, very used to communicating, and doing it successfully. My sister is a writer, and every now and again she grabs one of my posts over which I have slaved...
3 foundations for B2B revenue generation.
Creating a process that delivers consistent and profitable revenue involves a whole range of functional collaboration from the agreement of the strategic objectives to the relationship building that occurs after the early honeymoon of the first sales. It...
4 essential questions for the new leader to ask
Taking the top job in a new organisation is a stressful experience. No amount of planning and research can properly inform you of the cultural DNA of the organisation you will be taking over. That knowledge will only come over time, and only if you go...
The value of an engaged employee.
We all talk about the necessity of 'engaging employees,' but rarely truly achieve it, or see it in others. However, when we do see it, we just know in our guts that we are looking at the way we would always like it to be. Yesterday I spent 90 minutes in a...
Sustained Marketing success requires managed mindset change
We marketers, and usually sales people talk endlessly about putting ourselves in the shoes of those to whom we are communicating, and seeking to serve. It is absolutely right that we do, but then we stuff it up. We do that by the way we define the industry...