Is Amazon about to hunt the Aussie retail gorillas?
Amazon has bought Whole Foods in a deal worth $13.7 Billion, around $18 billion Australian. The gorilla of the digital retail troupe has invested in an old fashioned, albeit trendy, bricks and mortar retailer. This Whole Foods purchase makes it very clear that Amazon...
10 point leadership framework for reviving SME manufacturing businesses.
The Modest sized manufacturing sector in Australia has a huge problem. It is being wiped out like an insect pest at your backyard barbie. The problem with that is that they provide the bulk of employment and training in the economy, and without them, we will become...
9 places to dig for great ideas
Ideas are the fodder of our lives these days. Gone are the days of physical labour, even in the professions where labour is necessary, construction, agriculture, and others, the application of technology, the result of ideas is everywhere. So how do you come up with...
How leaders lead
Human beings are attracted to those who are prepared to lead, to be vulnerable, and sometimes alone. Those who truly lead inevitably have a set of beliefs that are the foundation of why others are prepared to trust them, and be led by them. People relate to and...
The 7 mental Models for successful marketing
Creating a successful marketing program is like putting together a 10,000 piece jigsaw, with two significant differences. A jigsaw only goes together one way, every piece fits into its neighbours in a unique way, whereas a marketing program has an infinite number of...
Your sales funnel is not a silver bullet
There is way too much emphasis put on the funnel metaphor of the sales pipeline. No matter how we cut it, customers do not follow a neatly programmed defined process, it is chaotic at best, and no simple diagram or ignoring human nature can change that. Moreover, it...
How to wield Occam’s Razor to build robust strategy.
In its simplest form, 'Occums Razor' is code for seeking the simplest explanation possible that fits all the facts. In Einstein's words: “Everything should be made as simple as possible, but not simpler” Development of Strategy is usually made overly complicated by...
2017 Internet trends report by Mary Meeker at KPCB
Since 2001 Kleiner Perkins Caulfield & Byers has released a report on the technical and behavioural trends driving the internet, compiled by Mary Meeker. It has become the bible of everyone associated in any way with the net as a generator of revenue and value....
The most important lesson from writing 1,500 blog posts
This is the 1,500th post on the StrategyAudit site, and the journey has been a surprising one. I am not a writer, I stumbled into blogging as a way to market my services as a consultant. However, it has become way more than that. Writing a blog, particularly when the...
5 habits of really successful B2B sales people.
Last week, I was unfortunately the target of an unwanted sales pitch from someone who would not take 'Not today' or 'No thank you' or 'I am not interested' or 'Piss off I am busy' as an adequate response to his ministrations. Clearly he had been to a sales training...