Sep 8, 2009 | Innovation, Leadership, Marketing
The first syllable of the word “innovation”, describes how most organizations see the process. Look inside the business for better processes, better science, better customer service practices, better product offerings. Problem is, that way you are always seeing the world from within the boundaries set by the status quo that pervades the business.
Looking at the world from another point if view, from the “outside” is usually a better way to create something new.
Innovation thinking from outside requires new rules about collaboration, and where you can get ideas, and it requires a special sort of leadership to enable an enterprise to activiely seek those who “do it” better than you.
Procter & Gambles A.G. Lafley reinvigorated the company by actively seeking ideas from outside the huge P&G innovation machine, recognising that most of the great ideas will be elsewhere, and the skill of the organisation is to recognise and commercialise them.
The German philosopher Gottfried Leibniz noted “we observe everything from a point of view”, and like much of his other writing, he was centuries ahead of his time, as the really successful innovators remove themselves from the shackles of the corporate point of view, to bring the outside inside their innovation efforts.
Sep 6, 2009 | Innovation, Leadership, Marketing, Strategy
Then notion of “industrial commons” as a metaphor for the clustering of firms of a similar type in an area put forward by Gary Pisano of Harvard Business School is immediately attractive, as it easily explains things we have all seen, without recognising the implications.
Pre industrial revolution, the notion of commons applied to the common land on which all villagers could graze their cattle, or carry out other communal activity.
In the post industrial age, it is about the manner in which particular skills assemble over time in a location that enables them to leverage the proximity of the intellect into goods and services. Silicon valley is the best known example, but there are many others.
This puts a simple platform under many publicly funded efforts to enhance “clusters” in my area of work, particularly in the production of high value specialty food products.
The growth of Orange in the central west of NSW as a fine food centre is supported by a wide range of agriculture, from broad acre cropping to intensive horticulture and wine making, further supported by mining operation which give some scale to the engineering services sector, and the University offering agricultural science amongst a wide range of disciplines. By contrast, nearby Mudgee has all the agricultural advantages, possibly more, but lacks the mining, university and the attraction to general tourism and passing trade, and so the clustering of food value adding has failed to gather the momentum of Orange.
The challenge in creating a “common” is the timeframe of the return on investment in the necessary infrastructure. Governments create and abandon a development program in sync with the electoral and economic cycles, commons will take a generation at least to gain traction, so governments should not be surprised to see their efforts largely fail, whilst next door, a “cluster” will evolve with little or no engagement of public funds beyond basic services, simply because it has all the natural conditions to thrive.
Aug 27, 2009 | Innovation, Leadership, Marketing, Strategy
The world will look different when it emerges from the crunch, as we appear to be doing currently.
The globalization and connectivity of the world are trends that will not go away, and the chaos of the last 12 months will have enabled trends at the fringe to build momentum much more quickly that would have otherwise been the case.
Consider the acceptance, even demand, for increased government intervention in business, something that would have been impossible a year ago, the growth of twitter over the same period, the role pro-active networking of supporters using the web played in the success of the Obama campaign, and the explosion of sales of “green” cars like the Toyota Prius, and Honda’s equivalent at premium prices during a financial meltdown. All examples of disturbance at the periphery of activity which became full blown disruptions at the core in a very short time, motivated during the economic chaos by people seeking new ways to understand and deal with what was going on.
Building adaptability has become a key survival skill, taking lessons from the natural world where many small “experiments” at the fringes builds the capacity of the species to survive as the environment changes around you. It may be that Peter Drucker‘s maxim that the only core competence needed by an organization was innovation has been reinforced, as all the literature on successful innovation cites the ability of an organization to run many experiments as a key component of innovation success.
Anyone thinking the post crash world will look like the pre-crash one needs to think again.
Aug 16, 2009 | Innovation, Management, Operations
Over the last 10 years in the farming operations that make up a substantial portion of my client base, the foundations of the decisions being made have been radically altered by the rapidly increasing cost of water.
Water productivity is a now common term, coined to describe the relativity of the return per unit of water used to grow differing crops.
Water is now a capital item, traded independently of the farming operations to which it was originally attached.
Is it too long a stretch to consider other productive inputs in a similar light?.
Electricity is produced by coal burning power stations, and is used in a variety of ways from domestic lighting to powering industrial manufacturing. What would happen if we started to make decisions about the power usage in the same manner we make decisions about weather we grow rice or stone fruit, by the value of the output for a unit of productivity of the base input, power, or water.
Decisions would then be made about the relative value of lighting an office block at night, and making another container load of widgets. Simplistic, but you get the point.
It may be a dumb notion, to be considering the relative value of the output per unit of electrical power used, but 25 years ago, so was considering which crop to plant based on the relative value of the output per unit of water.
The current debate about the fmanagement of greenhouse gas production, the balance between its total environmental and economic costs of production and the value of its use, and how that is to be integrated into a sensible economic framework has a long way to go despite politically motivated noises of certainty emerging from Canberra. As with most unknowns, it should evolve with experiment, and we should be hoping that the rules put in place now to satisfy expediency do not have an adverse impact on that evolution.
However, water is still a political and economic mess, so expecting the carbon debate to be any better will be a very big ask indeed.
Aug 6, 2009 | Innovation, Management, Marketing, Sales
Every business has in some form a process for generating, qualifying, and allocating resources to sales leads. In many businesses, it is a very expensive, resource hungry exercise, so finding a way to short circuit the process, would be offer the potential for a major increase in productivity.
One Australian business, Cormack Packaging has evolved an Innovation Award over a number of years that is a collaboration between Cormack, and a number of universities offering design degrees. Cormack coordinates a competitive process judged by industry experts, that offers final year design students a project that carries a monetary prize, a commercial design assignment, and increasing prestige for those who do well, as well as royalties on anything that is commercialized. Cormack offers technical support, and access to its facilities to the students, providing valuable real world experience for the participants.
Importantly, for a modest investment, Cormack is creating a “bank” of ideas that address real world problems, and a forum for the ideas to be given a commercial airing. Apart from contributing to the “design gene pool” in a substantial manner, they are able to identify emerging design talent and harness it, as well as providing a reason for their customers and potential customers to shop with Cormack for solutions to their problems.
This is a massive short circuit of the lead generation and qualification processes their competitors engage in. How much better to engage with the decision-makers from existing and potential customers in a forum whose objective is the development of innovative solutions to a specific set of packaging challenges, rather than having reps cold call potential customers in an attempt to get an audience with someone who cares.
Aug 5, 2009 | Innovation, Management, Strategy
The usual interpretation of the function of the hemispheres of the brain is that left brain types become actuaries, and right brain types become artists. How then do you accommodate Albert Einstein, a great mathematician, and a great creative brain in one, Leonardo is another, we all know some, perhaps a bit less well known than those two.
Could it be that our accepted model is wrong? Perhaps left brain types are comfortable with the status quo, the way things are, whereas the right brain types are more likely to seek a different way of looking at things, are comfortable with ambiguity, and see things in ways others do not.
Innovation has at its core a restlessness with the status quo, and it is well accepted that “dissidents” in organizations are the ones who are the catalysts to change, they also suffer a higher than average corporate mortality rate, but without dissidents, nothing new gets done, so don’t just tolerate them, attract, encourage, and reward them.
