Aug 30, 2021 | Leadership, Management, Operations
What do we have to do to scale successfully?
That is a question that I often find myself answering in conversations with SME manufacturing businesses run by people who are seeking to map out in their mind, ‘where to from here?’
Generally, they know some of the answers, but they are hidden amongst all the other stuff going on, and the distractions of being all things to all people who walk through the door.
It is little different to building a house. You need solid foundations, upon which you build your house, brick by brick, designed to meet the needs of your family.
Before anything else, there are three foundational strategic questions to be asked, and answered:
What is the current status?
Every journey has a starting point. Doing the work to define that point clearly is the first step in any journey.
What are the trends, barriers, and competitive forces in their industry, and how does the existing capability set you have leverage those factors in a differentiated manner?
What is the objective?
It is important to understand what it is that they want to achieve. Articulating the objective in measurable terms is fundamental to being able to build the plans to get there. Often it is more than financial success, and unless that is clear from the outset, you can waste a lot of effort further down the track. I use a process I call ‘Hindsight planning‘ in which you imagine the objective has been achieved. You are therefore thinking in the present tense, from which you can look back and observe the mistakes, opportunities missed, and what went as expected with some level of imaginative hindsight.
What are the foundations of the business?
Every business requires a foundation, like anything you build, without which it is no more sustainable than a house of cards. The foundations of every business differ, but are made up of a variety of qualitative and quantitative bricks. The balance will vary depending on the nature of the industry. Childcare for instance will have more regulatory bricks in the foundation than life coaching.
Having answered the three essential foundation questions, you then add the frame that determines how the house appears publicly and shapes the way the activities in the house flow. The activities in the house never cease to evolve in the operational detail, but remain inside the framework determined in the design. Later, you can always add extensions, which are often ugly in the absence of creative thought, or you can build another house.
In no particular order, following are the 12 components of your framework.
Business Purpose. The expression of ‘Why’ they want to do whatever it is, a sentence that distills their motivation. This seems easy, but is in fact a very tough question, and is often not answered without considerable soul searching over some time, and often not before the building process is well begun. The caveat is that it must have something to do with the way value is added, and to whom. ‘To make money’ is not a purpose, it is an outcome of success.
Value proposition. What is it they can offer their customers that will make them want to do business with you rather than someone else? The benefits that they will gather by doing business with you. Often people I speak to are tangled up in the features they can offer, and struggle to get past them to understand customers are not interested in the features of your offering in the absence of any direct benefit to them.
Identify your ‘ideal customer’. The better the description of the ideal customer the better, not only can you target them better in connecting and communicating, but it also enables you to focus your efforts where they have the best chance of delivering.
Differentiation. What makes your offer different to that of any competitors? Differentiation goes hand in hand with the profile of your ideal customer. The differentiators you have must correlate to the specific pain points you are seeking to address with your ideal customer.
Branding. What are the brand characteristics you are building, the personality traits, messaging styles, what stories does the brand tell, and how do they relate to the ideal customer? In effect, it is what you would like those with whom you encounter to say about you when you are no longer in the room.
Strategy. How do you plan to go to market, which market, which channels, which customers, and how you are you going to execute on the strategy? All these questions need an answer, the absence of which will at best cost you money that could be saved, at worst, lead to your demise.
Business model. Your business model is how you turn your value proposition into revenue. Understanding, and making deliberate decisions about how your business model should work is a vital step.
Record keeping and reporting. This starts with the regulatory accounts, compliance reports and returns, but goes much deeper into the management of the enterprise. Producing and disseminating the relevant performance and progress reports to each level of the organisation in as close to real time as possible, is a challenge, but crucial to scaling. The old cliché ‘what gets counted gets managed’, applies.
Regulatory compliance. We live in a community, and there are always rules and regulations that must be followed on top of the moral obligations we have. Often these are seemingly pointless exercises in bureaucracy and politically correct box ticking, but they are nevertheless vital ingredients in the foundation of your enterprise.
The plan. Nothing happens without a plan, a goal without a plan is just a daydream. You must articulate how you turn all the above into a plan that is workable, realistic, funded, and with a clear path towards clear objectives, with activity priorities, review points and feedback loops built in.
People. Scaling is an intensely resource hungry activity that requires the right people. No business is anything more than an idea without people to make it happen. Having the ‘right’ people, irrespective of the size of the business is essential tom successful scaling. Indeed, it is essential for success at any level, but scaling is particularly people sensitive. The obvious challenge is to identify the profile of the ‘right people’ and even more complex, ensure that the mix of skills and thinking styles blend, and compound each other.
Cash. Cash is the enabler of all the above, without which, you will go nowhere. However, cash is readily available from all sorts of sources; the key is to get just sufficient working capital to match the rate of scaling, while ensuring that those around you have confidence in your leadership.
Image credit: Wikipedia
Aug 27, 2021 | Change, Leadership
This is it; we are in it.
There will be no return to the pre-Covid world.
Working from home, or at least in other than large, centralised offices, is acceptable and for many, strongly preferable, and will persist.
Social distancing has become more natural when amongst those we do not know. This has implications the way we plan and build anything from a garden fence to public infrastructure
Suffocating ourselves with masks, which are becoming a fashion item, while mandatory from time to time, will probably remain with us more widely when some of the restrictions are eased.
Being more accountable for educating our kids, which might be a good thing in a few cases is adding all sorts of pain to domestic life. Now, the cohort from 5 to 20 at least, has been denied 2 years of access to the school system. Flawed as that system is in many ways, at least it was more ‘averaged’ than trying to home school, and study remotely.
Business models are being destroyed, while new ones sprout like mushrooms after rain
Our behaviour patterns have been polarised. One hand we are suddenly more aware of the need for ‘community’ and are more dependent on them, while on the other hand, we are even more suspicious and unhappy with strangers.
The use of digital communications has skyrocketed (did you note my avoidance of the term ‘zoomed’) and as a result we are learning the value of face-to-face communication. We are a social species and talking to someone across a screen is not the same.
Un, and under employment is now seen as normal at higher levels than pre covid, therefore the need to take control of your own life, exercise initiative, take personal risks, to make your own way financially, is even more important. We are, however, not a community of risk takers. Despite our view of ourselves as laconic self-reliant individuals, we are just the opposite, always seeking the solace of group approval.
We are scared and fractured in ways not seen for several generations. ‘Common courtesy’ to strangers seems to have taken a dive. I was roundly and loudly abused a few weeks ago in a supermarket, just before we got locked down, again, for being so bold as to offer help to a woman in a wheelchair struggling to pack her shopping after going through the checkout.
Perhaps the worst part is the lack of leadership displayed by bickering politicians, distorting and selectively using the ‘numbers’ from various sources that suit their current narrative, while ducking for cover and shifting blame. I admit it is easier with the benefit of hindsight, but there has been so little transparent honesty displayed that trust is so eroded that we no longer believe anything we are told, and hope is absent.
There is a ‘national cabinet’ meeting later today. This was a process that started with the first wave of covid last year with much hope, and public approval, that has degenerated into just another political clown show. I predict the prognostications after the meeting show no sign of genuine leadership, accountability, or acknowledgement that we are all in this together.
I truly hope I am, wrong, but am, prepared to give long odds.
Header cartoon credit: www.Gapingvoid.com.
Aug 23, 2021 | Governance, Leadership, Personal Rant
The Prime Minsters performance on ‘Insiders’ yesterday reminded me of Erwin Schrodinger’s cat thought experiment.
This was an absurd illustration of wave function collapse, a characteristic of quantum mechanics. (Note: I understand absolutely nothing about quantum). It proposes that the imaginary cat can be both alive and dead at the same time. Clearly a challenging situation, for the cat at least. Dead but not dead, perhaps just not buried yet?
It also seems to represent the Morrison governments chattering about climate change, and the choices that are needed, and not needed, all at the same time, amongst several other important questions.
As with Quantum, I fail to understand the half in the box and half out of the box ambiguity that is presented by those supposed to be making the tough choices on our behalf, and then acting on them.
Perhaps they are acting and not acting at the same time as well, and perhaps acting, taken in the context of performing rather than taking action is appropriate.
The resurrection of Barnaby Joyce to the exalted role of Deputy PM may be another kitty both in and out of the box. It seems to depend on whether he is berating the Labor party (who have their own litter of pussie-cats hidden away, unseen in the box) for some infraction of his imaginary rules, or defending George Christianson’s right to blather nonsense in the federal parliament.
I guess George does have the right to blather nonsense in parliament, he had a solid majority in his electorate at the last election, so some must think he is on the money, but the Nats also have the right to kick him out of their box. Label him clearly as a dead cat! Problem of course that they want to hold the seat, so he must remain alive as well, at least until they can find some alternative feline just as screwy to replace him at the next election.
This is a ‘Schrodinger Government’ both dead and not dead at the same time. Disturbing to see them still stumbling around blathering.
The pussy is also busily clawing at the response/non-response to the question of enabling businesses making covid vaccination mandatory. They are hoping business will do their job for them, again, and carry the risk of legal action brought under the provisions of an act clearly not reflecting the current need.
That comes on top of the narrative happening in Kabul. The PM blathered yesterday about how hard the government has worked to get out those who helped us in the 20 years of slog, and how honourable the sacrifices made by our armed forces. The fast words delivered with the conviction of a snake-oil salesman will carry little weight at all to the families of the 41 killed, and 249 injured, and those we leave behind in that sad place.
At least the chronic decision making vacillation and teflonesque reflex to dodge outcomes is consistent!
Header cartoon courtesy www.howstuffworks.com
Jul 21, 2021 | Leadership
There is a huge hole in every ‘top 10 characteristics of a great leader’ list I have seen.
They all list approximately the same things, by different names, and in different order.
Honesty, integrity, transparency, vulnerability, vision, creativity, dependability, empathy, and so on.
In none of them have I seen the one characteristic that to me just sticks out like a beacon.
Compounding.
Compounding is as Einstein pointed out, ‘The most potent force in the universe‘
Leaders who actually lead, do so not because they demand to be leaders, but because they invest, tiny bits, over a long period. in the individuals around them. Each investment (read interaction) may be small, but it compounds on the last one, and the one before, where they counselled, advised, observed, offered praise, stepped back when praise was offered from elsewhere, and provided cover by taking responsibility when there was a cock up.
Compounding good leadership practices breeds great leaders.