Dec 14, 2020 | Leadership, Management
Every business starts small. The biggest on the planet all started somewhere, in a garage, dorm room, lab, somewhere between the ears of the entrepreneur.
Most fail, or at best deliver a return that would have been dwarfed by the interest on the same investment in a bank account.
Some however, do succeed.
We all see the ones that do, they are shoved down our throats all the time as the heroes, the ones who made it, and we are asked the question: if they can, why can’t you?
There seems to me to be a consistent sequence of growth, a sequence that hold true across all sorts of products and services, geographies, technologies, and circumstances.
Cheering.
This is the first stage, it seems to be all enthusiasm, cheering from the sidelines, jumping up and down, wishing for stuff to happen. What it is about when you are in the midst of it all is hard grind, chaos, and a shortage of cash.
At the beginning, you work your arse off, seemingly 24/7, with no letup. Everything that gets done depends on you doing it. It is messy, and chaotic, as pressures come from every direction, your attention is demanded by each, which is why the 24/7, and still there is little forward progress. Then there is cash. As you start, nothing is more important that cash. More start-ups go broke for lack of cash than every other reason combined. Managing your cash is simply the most important thing you must do, while ensuring those first customers love you..
Planning & doing.
Assuming you survive the cheering stage, you will have come to the point where you have a little more head time to be used considering ‘what next’. You probably have a small number of employees, and perhaps some outsourced services, like accounting and IT.
Answering the ‘what next’ question will be eating at your guts, as for sure you do not want to continue as you have been. Your kids are growing up without you, your family seem to be strangers, you have not had a weekend with your mates for ages. So, you look forward to a different future, and stumble into some planning. It is never as easy as filling in some generic template, of which there are plenty making alluring promises, it is more about the graft of figuring out how to accumulate and allocate the resources necessary to grow. While the game is still about cash, it has also become about profit, what is left for reinvestment at the end of the month, quarter, and year.
You plan your products and services, the foundation stuff you need to get right, like the legal and regulatory things that must be done. You seek to understand the financial and strategic pressures that are present, and settle for the moment on a business model, how you will turn your chaos into sustainable profitability.
However, a plan, no matter how good it may be at telling the future, envisioning new products, markets, and customers, needs one further ingredient. It needs to be implemented. Plans that do not get implemented are usually called dreams. Yours will also recognise the reality of the muttering of generals throughput the ages that while planning is essential, nothing ever goes exactly to plan, so you must be ready to be agile tactically, while consistent strategically.
Building & growing.
The essential ingredients to building and growing an enterprise, on top of the financial resources that enable that growth are twofold. You need people to do the work, and you need processes for them to follow, and over time, optimise.
The task of being the entrepreneur has changed from one of management, to one of leadership. You are no longer engaged in tactical activity, that is being done by others in a manner that is transparent to overview, and with KPI’s based on outcomes. The task now is about the people doing the work, from the daily tactical stuff to the functional management. Your role is to lead all these people, and to ensure that the processes being deployed deliver on the plan. It is all about the productivity of resources deployed, people and financial, and that is delivered via the processes that evolve.
Anyone who thinks this is easy has never done it.
Anyone who stands on the sidelines and cheers for you might be a cheerleader, supporter, and beneficiary, but they are not a coach. A coach delivers the models and means by which the success is generated, which is much more than cheering, as it involves getting dirty from time to time, being always challenging, and ensuring you are looking beyond the tactical that threatens to consume you.
At each point in this growth pattern, there is a single question that you can ask that will give you an answer to the question of growth potential contained in any tactical decision:
‘Does this scale?’
Many small business owners do not ask this question, so end up selling their time for money: and there is only a limited time in any day. Therefore, if you are about to invest in tactical activity of any type, ask that simple question. If the answer is yes, fine. If it is no, think again.
When you are looking for a coach with the scars to prove experience, browse through the posts on this StrategyAudit site, and then you might want to give me a call.
Nov 23, 2020 | Leadership, Strategy
It is November, typically the beginning of the planning cycle for budget year 21/22.
First point of call in a formal review is generally ‘How did we perform so far this year against the plan we set ourselves back in November 2018?
Few could reasonably mark themselves as a success. The impact of a pandemic of any type, let alone Covid, was not even mentioned. Despite the warnings from SARS, MARS, Ebola, and from individuals such as Bill Gates, no planning I have seen or even heard of made mention of the possibility of a disruption such as that we have seen, and continue to see. The gap of 18 months between the strategic planning and review/adjust marker posts is terminal against an opposition that evolves and pivots in weeks.
So, to the core of the strategic challenge.
What will the rest of 20/21 look like, and what are the drivers present that will persist?
How do we allocate resources to the longer term?
This will be strategic planning in an entirely new environment, and the only consolation is that all your competitors are faced with the same degree of uncertainty.
Perhaps it is the case where the least worst gets the cake?
It seems to me that there is massive value in making the distinction between strategic planning, and strategic implementation.
A lot of planning goes on, but often the implementation pays only lip service, being driven by tactical ‘necessity’. As Prussian Field Marshall Helmuth von Moltke noted and many have since paraphrased: ‘No plan of operations extends with any certainty beyond first contact with the main hostile force’. This certainly will have been the case over the last 12 months, but that does not remove the importance of the planning part.
Covid has been the catalyst of all sorts of changes, but when you pull them apart, all the things that have come to pass were there previously, lingering on the edges. Covid has just been the catalyst to massively accelerate the growth and impact of those pre-existing trends from out on the edges, from where change almost always emerges.
If this is true, the strategic planning processes are still valid, you still have to make those strategic choices, which markets, which products, which customers, which technologies, and so on, but in the implementation, you no longer have the luxury of time, it is the quick and the dead.
It seems to me that ‘Strategic planning’ should provide a framework within which to make tactical decisions that reflect the intent of the framework. They should be made ‘rolling,’ so as to absorb the learning from the previous cycle, and be able to accommodate changes as they emerge. A strategic OODA loop.
This is easier said than done, but if it was easy, everyone would be doing it.
It also seems to me that the siloed top down decision making and the cultures and processes that support it should no longer have a place at the table. Unfortunately for most existing organisations, they combine to assure that agility and creativity in response to new information is removed from the process.
The ability to deal dynamically with new information and changed circumstances is the new competitive advantage, but culturally it is not common.
We need to be able to give those in direct contact with markets and trends both head time to absorb the things they see, and the power to act on them without a long bureaucratic filtering process of approval. They also need the power to allocate resources to those ‘experiments’ within pre-agreed parameters, and have real time feedback from those experiments, seen at the top level so as to be able to influence the strategic cycles directly.
The feedstock of this cultural change is more than data, with which we have become obsessed. It is the ‘soft’ stuff, human experience and judgement that becomes vital to the outcomes, as it is only by humans that judgements can be made. Algorithms are great at collecting data, and telling us what happened, but lousy at projecting, this requires human judgement, intuition, and experience.
It is this judgement that synthesises the data into something different to an extrapolation, absorbs the lessons of the past to apply to nascent and emerging trends.
In these differences lies the secret of strategic implementation.
Call me now for a strategic reality check.
Header cartoon courtesy Hugh McLeod at www.gapingvoid.com
Nov 20, 2020 | Leadership, Strategy
Warren Buffet is renowned as perhaps the greatest investor of our time. To be noted as a mentor, as was Philip Fisher, is indeed being stuck on a pedestal.
Fisher published quite a bit, his seminal work being ‘Common stocks and uncommon profits’ first published in 1958.
In it he outlined 8 principals by which he invested. Buffet credits these 8 principals as being fundamental to his success, along with the quantitative analysis he learnt from Benjamin Graham. These two men, along with Charlie Munger, his intellectual side-kick for 60 years, are credited by Buffet as the foundation of his success.
The Fisher principles in summarised form are:
- Go and see.
- Depth of R&D leads to growth.
- Sales and merchandising are make and break.
- Being a low cost producer, and working to stay there leads to higher margins.
- Generate your finance internally.
- Have only great people. The depth and quality of management, represented by integrity, transparency, willingness to learn from mistakes, and who build working relationships with stakeholders are essential.
- ‘Scuttlebutt’ is a serious business, and should be collected by talking to as many knowledgeable people as possible who may be familiar with any company you were learning about, and analysed in depth.
Like all great advice, this list applies equally today as it did 50 years ago, and the application is much wider than just investing. If you were setting out to construct the framework for the business you wanted to create, that drove the culture you were seeking, then this list would be a great foundation.
I particularly like the dedication in the most recent edition of Fishers book, which reads “This book is dedicated to all investors, large and small, who do NOT adhere to the philosophy “I have already made up my mind, don’t confuse me with facts’. This admonition seems particularly pertinent in these times of an overwhelming volume of opinion posing as fact, being blasted at us, demanding our attention.
Nov 2, 2020 | Leadership
The brutal reality of our current situation is that we are in a crisis of many shapes.
Significant parts of our economy have tanked as a partial consequence of the global Corona bug, our biggest trading partner is exercising their power in ways we should have, but did not expect, and the ‘world order’ is as brittle as it has been in my lifetime.
- The US has thrown away its leading economic and moral role, (I give them the benefit of the doubt on the latter)
- The EU has become a toothless bureaucracy unravelling slowly despite the economic power of Germany trying to hold it together as insurance against the loss of the Euros they have pumped into many of the stumbling members, and the clusterf**k that is Brexit continues
- China is actively and aggressively expanding economic and military control around the globe,
- Our readiness to cope with the Corona pandemic on a consistent basis globally has been shown as terrible. This is despite many warning signs that viral pandemics (MARS, SARS, Swine flue, Ebola, Spanish flue, et al) caused by species hopping viruses are becoming a part of our survival challenge,
- and the climate is emerging as the existential crisis that might just finish off our species within a few hundred years.
A dystopian scenario.
Meanwhile, back in the comfort of Canberra, we fiddle at the edges, apportioning blame, while mouthing hopeful jargon and clichés and pissing away resources in a short term race for the next shot at the largess delivered by a parliamentary majority.
We have lost our moral compass, the core values by which we live in communities, the commitment to recognising the reality of the current, and building the foundations that will enable us to survive and prosper in the long term.
To go back to where we started, Admiral James Stockdale, the most senior naval officer held for 8 years as a ‘guest’ of the Hanoi Hilton expressing why he survived when many others did not: ‘You must never confuse faith that you will prevail in the end, which you can never afford to lose, with the discipline to confront the most brutal facts of your current reality, whatever that might be’
We should be listening to people like Stockdale, and acting on their hard won wisdom. Instead, we listen to idiotic social media ‘influencers’, industry czars with a position to protect, and sadly, politicians with an agenda that has little to do with the long term best interests of those that are supposed to be serving.
Header cartoon courtesy Tom Gauld at www.tomgauld.com
Oct 30, 2020 | Leadership, Management
Focus across the activities of a business is essential.
It means everyone is on the same page, and there are only the key performance drivers that are there, all else has been, or is being eliminated until the value is greater than the cost. This sense of purpose delivered by consistent and clear focus ensures that everything fits together.
It also means that the leader has as their primary task, communication. That communication is cascaded through the organisation, enabling the focus on what is important, today, tomorrow and into the future, with a singular focus.
Every person running an SME I have ever seen struggles with focus. They are pulled in multiple directions, simply because as an SME, there is no-one else to get stuff done, and in addition, many running SME’s are doing so because the sense of ‘ownership’ is strong, and they do not want to let it go.
To change this instinctive behaviour is not easy, requiring 3 simple to say steps, which are always very hard to implement.
- Precise definition of the goals. The temptation is to be general, make nice sounding goals that generate a nice warm feeling, without being specific. They are comfortable. Goals to be compelling drivers of behaviour and activity must be specific. The original and still the best framework is: ‘SMART’ goals. Specific, Measurable, Accountable, Reasonable, and Time-bound. When you get that right, the rest can follow, as it is clear if an activity is of value by asking the simple question: ‘Does this add to the progress of X?
- Disallow Procrastination. It is easy to put off a decision, allocation of resource, choice between options, by the very reasonable tactic of wanting more precise information with which to make the best possible decision. Given decisions about resource allocations are always made in the absence of complete information, this hesitation often seems reasonable. However, it inhibits the speed with which decisions are made, implemented, and either reversed, when they prove to be sub optimal, or double downed on when they prove to be good. Speed is increasingly the measure by which successful enterprises measure themselves. Elsewhere I have discussed the OODA loop as a tool to encourage speed and the attendant agility that are so essential to success. Do not allow yourself to procrastinate. As George Patton is reported to have said: ‘A good plan, violently executed now, is better than a perfect plan next week’
- Do the hard work. There is always easy work to be done, that takes the place of the hard work necessary to achieve the goals. Leaving the easy work and attacking the hard stuff is like contemplating the choices for a lovely spring afternoon. Going for lunch at the local pub overlooking the harbour or getting down and dirty in the factory to address something that may emerge as a problem next week. Do the hard work first, and then go to lunch if there is time left in the day.
An experienced and neutral party offers significant value as a sounding board, idea bank, and advisor. Find someone who has been there before, learned from the experience, that you trust, and reap the rewards.
Oct 28, 2020 | Governance, Leadership
Over 25 years of consulting, the second most common problem I see being faced by SME’s, after managing their cash, is to attract and retain talented people.
Many managers do not put enough time, thought and energy into their personnel roster, as they do not have the time to do so.
So they think.
The hidden costs of just keeping a seat warm by substandard recruiting outcomes are huge. Not only does recruiting consume time and money, you then have to train and manage a series of new employees as the poor decisions come home to roost. As with a customer, spend the effort to ensure they are the one you want, invest in them to ensure they stay with you, and over time the investment will deliver a great return.
Some of the things I have seen work over my 45 years of commercial life are as follows:
Pay over the odds.
This is not to encourage a culture of greed or entitlement, it is simply to make sure that really good people do not have remuneration as a reason to go elsewhere. You will always lose employees from time to time, but ensuring good pay removes one reason for them to leave. It is also a great way to ensure former employees have nothing bad to say about you, which in turn, makes recruiting easier.
Recognition.
People love to be recognised for doing a good job, for delivering over and above. Recognition of a good employee makes them want to come to work. Some just want the one on one recognition, others need the public affirmation of their good job by the boss. Be sensitive to which an individual might prefer, and deliver as appropriate. I have never yet seen a situation where someone was uncomfortable because they were recognised too much!
Have a clear strategic framework.
Employees like to know why they are there, other than to pay the rent and feed the kids, and what roles they play in achieving an outcome for the enterprise. Having in place a robust and transparent strategic framework not only provides the foundation of decision making at all levels, it enables people to articulate the role they play in success.
Do not micro-manage.
Micro-managing someone implies that you do not have the confidence in them to let them do the job they were hired to do. The usual outcome is that they do not do it, and they go elsewhere, or are at best, are disinterested and therefore sub-optimal employees.
Manage good people by the outcomes they achieve, not by the detail of the means by which they are achieved.
Play to the strengths of good people
Nobody is perfect, and no one person is perfect for any specific job. When you have someone good, rather than try and change them to address the gaps they leave, find ways to fill in around them so that their strengths can be developed and leveraged.
Have a significant ‘onboarding’ process
First impressions count, and you can only make them once. Making a new employee feel welcome, valued, important to the whole group is easy if you think about it. Rather than just having them turn up, almost unannounced, to a desk covered with the detritus of the previous incumbent, make a show of welcoming them, ensure they are introduced to everyone, specifically including the big bosses. A drowning person can often drag others under in their efforts to swim. It is no different with a new employee, far better to spend a bit of time and effort teaching them to swim than to deal with the consequences of discovering they cannot, or that they do breaststroke when freestyle is required.
Role clarity
Every person needs to understand their own role, and that of those around them, particularly those that are impacted by their performance.
Treat people as people, not resources.
Total transparency will go a long way towards this outcome. Good people react very positively to honesty, and non-judgmental feedback on their performance.
As a reminder, the biggest problem most businesses have, and particularly SME’s is cash. Generating, collecting and managing it.
When you need an old experienced hand, give me a call.
