How do you know what you do not know?

let's make better mistakes tomorrow on blackboard

I was struck by a line in a terrific blog post by Ian Leslie I read that said ” Google can answer almost anything you ask it, but it cannot tell you what to ask” 

It is totally counter-intuitive to consider that the power of the web is now narrowing our horizons, and that by succumbing to the lure of the algorithm, we are dismissing the beauty of serendipity, that unexpected discovery, the thing we would never have seen were it not for “right time, right place”. It does not seem to matter if it is a scientific discovery, Fleming recognising that the growth on his slide was killing all  the bacteria around it, or just finding a book in a bookstore that is “right” somehow, these thing s cannot happen on Amazon, or in isolation.

The question then becomes how do you create serendipity?

You need to be messy, cross- functional, collaborative, iterative, and work with an open mind, as well as applying discipline to the scientific method of process improvement, practicing what I call Loose-tight , or ambidextrous management.

This ambidexterity is not easy. It takes leadership, an enabling culture, and a deft hand, but the results speak for themselves. Combining the ability to mine the accumulated knowledge of all of us, with the creativity inherent in human nature when it is open-minded and free to make non linear connections will eventually lead you to ask the right questions, and reveal what you do not know.

Once you see the question, serendipity has a chance.

 

 

Engaging sales people.

hiring

I found myself in a heated debate last week with a headhunter about the value, and challenges of SME’s outsourcing the hiring of employees, particularly salespeople.

Her view: SME owners are so time constrained that anything not “core” to success should be outsourced, and left to professionals.

My view: If sales, or as I like to call it, Revenue generation, is not core to every SME, I do not know what is. Whilst it may be the product offering, that delivers the value, it is sales that delivers the opportunity to deliver that value, and therefore is the key role, and should warrant substantial attention. Picking those who will represent you with current and potential customers is much too important to be outsourced to “professionals” who get paid by delivering a body to a seat.

While there are exceptions at either end of the employee scale, casual factory workers are perhaps best outsourced, and  it is probably sensible to have a headhunter exercise their skills and networks to find a group of people who fill demanding profile when seeking a new CEO, from which a board can make a choice.

 However, this is not how it usually evolves. The usual is a harried, busy executive whose KPI’s have little to do with the quality of the team, and the individuals who make it up does not give adequate thought to the personal dynamics and capability requirements of the role, they just want a warm body that appears able to do the job in the seat ASAP.

Good salespeople make or break a business, the challenges in finding, keeping, and maximising their productivity are substantial, but are central to the success of the enterprise.

 

 

Success is a contingency

contingency

Success is the result of hard work, smarts, good teams, focus, with a hit of “right place, right time” thrown in, etc, etc, right? Right.

At least that is what I always believed, knocked into me by my Dad who believed, and lived by the credo that “the harder  I work, the luckier I get”

Increasingly however, I am seeing success being a relative thing, significantly dependent on a whole host of factors outside our control, many that have perhaps only come into play since the net made our world so bloody complicated, immediate and transparent.

Bill Gates did well, right time and place with an idea that was new, but when he pitched it to IBM, the defining moment of his career, he was not to know that internally IBM had reached some strategic conclusions about how they would approach the emerging world of personal computing.

Contingency.

Ron Jones got fired three weeks ago from JC Penny, where he lasted 17 months after being hired to “Appelise” the aging department store retailer. The retail guru who saved Target, created the retail megastar that is Apple stores, failed to do anything but annoy JC Penny’s existing management who rebelled, and customers who went elsewhere.

Wrong strategy perhaps, but it had certainly worked before, demonstrating again the sensitivity of context, and that success is a fragile, elusive thing, dependent on all sorts of contingencies, making continuous experimentation a “must”.

 

Social square pegs and round holes

round-hole-square-peg

Over the weekend just gone, I was a part of a strategy group setting out to build the marketing plan for an occasional client. There were several guest speakers, one an articulate and persuasive purveyor of what I regarded to be social media snake oil, and so a vigorous debate ensued.

His contention was that every business, particularly SME’s needed to be active on every major SM platform, and that a part of every employees job was to represent the interests of their employer on the various platforms.

Superficially that argument has some attraction, as an advocate of SM for SME’s, it is hard to argue against a proposition that SM is more available than traditional media, and that employees should be engaged and committed, or they ceased to be useful employees.

However, there are three very real arguments against the proposition, all of which I used.

  1. Not all social media platforms are equal, and they play vastly different roles, attracting users for different reasons, and in different situations. Individually, each platform is just a small piece of the SM pie, but if you try and consume the whole pie, all you get is indigestion. Much better to understand the pie, and go to where the goodies are hidden.
  2. Then I thought about the senior maintenance engineer who had worked in the business for many years. An enormously competent and committed bloke, and great in a group at the pub, but the owner of a left field sense of what is funny, sometimes even acceptable, and what is not. Encouraging him to be anywhere near the 140 characters of Twitter sends shivers down the spine, but I desperately want him to continue running maintenance
  3. The clincher, SM is not free, it consumes lots of the most valuable resource an SME has, time. The invoices may be lower than with traditional and paid media, but the commitment of time to do a good job is significant, and most often will attract consulting fees of some sort as SME’s fill the capability gap, which then offers the opportunity to be paying for snake oil, unless you are good at identifying the snakes.

The real management task is to have a very clear business purpose, supported by a few strategies that have evolved from understanding the business, its value proposition, customers,  competitors, and operating environment, and making the choices that drive the priorities and resource allocation decisions. Social Media is a part of the mix, an important part, but you need to be putting round pegs in round holes of the right size, and not getting confused about which is what.

How organisations think

Well, they can’t, not without people. It is the people who think, then act to get stuff done via organisational processes. It does not matter if you are BHP, or a two person  consultancy, it works the same way. Indeed, if you are a one man business, find others against whom you can test your individual thinking, and it will improve.

The essence of “thinking,” really teasing out the guts of a problem or situation is to make use of all the available data and opinions, not just those that agree with yours, not just those that rise from a similar set of assumptions, and certainly not those that lead to a semi-predetermined outcome. 

People avoid conflict, it is uncomfortable, they avoid being on the outside of the crowd, but guess where all the really new stuff comes from, so the challenge in enabling organisations to think is to encourage conflict of the mind, to welcome ideas that challenge ours, and embrace the conflict.

The worst thing I have seen in 20 years of consulting on strategy, marketing and improvement is silence. It is always a strong indicator that the organisation is not thinking, but looking to the bosses to make the decisions, because they know best. 

Bullshit I say, give me the friendly, heartfelt noise of active debate any time.

Lean accounting. An SME manufacturing lifeline?

Manufacturing SME’s in this country (Australia) are under severe pressure, particularly in heavily trade exposed industries like food manufacturing.

Yesterday, Windsor Farms  was put into administration, a month ago, Rosella went the same way and is currently being liquidated in a fire sale, Heinz ceased to manufacture here a year ago, Goodman Fielder is a shadow of its former self, the list goes on.

To some extent, most of the failed, and failing businesses have adopted some of the elements of “Lean” often just seeing it as a way to cut costs, rather than recognising the wider implications for enterprise culture.

However, almost always, the accounting function is the last to make any substantive changes. Partly this is due to the conservative nature of the profession and its training, and partly the fault is accounting convention and regulation. 

To survive, SME’s need to remove waste in all its forms. The stuff on the factory floor is easy to see, what is harder  to see is the waste in time, effort, and morale that occurs in offices. The core service function in any enterprise is accounting,  so change here can have substantial impact elsewhere. It is my view that setting about changing the focus of the accounting function from compliance and the traditional view of the published accounts to one focused on waste in all its forms, can pay huge dividends.

There are some great resources around, even though the thinking is still emerging. The take-up is remarkably slow given the dire circumstances of much of the manufacturing sector, so there is the scent of competitive advantage as well as just survival in the air.

This interview with Lean guru Bill Waddell is a terrific explanation, Brian Maskell has a range of material available free on his great site that offers some real thought starters. A recent blog post by Brian also led to this front page piece in “Strategic Finance” magazine, finally the profession starting to recognise the implications of lean accounting.

 

PS. March 13, 2013. Another established SME, Spring Gully, a 70year old family company goes to the wall. There is simply nothing left in the fabric of food manufacturing in this country, and in the long run, we will pay a very high price for that generational mismanagement of a pretty fundamental manufacturing sector.