Aug 11, 2010 | Marketing, Small business, Strategy
“Banksters”, an emotive term coined by Father Charles Coughlin, a commentator in the early thirties as the practices of bankers and financiers during the boom in the lead up to the Wall Street crash in late 1929.
It seems that the Banksters are back in 2010 as the financial position of much of the developed world stutters, banks are making heaps by creating a mountain of debt.
Greece is effectively bankrupt, the UK and US have public debt at a level just below their GDP, the overhang of retail housing debt in the US is huge, and at some point the Germans will get sick of having their economy effectively underwriting the value of the Euro, but the bankers are back from the brink, especially in the US, making lots of money for themselves while the financial systems remain broken.
In Australia, small businesses are starving for capital, Governments appear generally incapable of responsibly running public finance in the face of the temptation to pork barrel regularly due to the election cycle, but we have a bogus debate about the evils of public debt at around 6% of GDP, when it is dwarfed by private debt built to fund the banksters lifestyles, at around 150% of GDP. The clincher, yesterday the Commonwealth bank announced a profit of 6.1 Billion dollars. I have no problem with profits, even large ones, but this one is in the context of a government guarantee of deposits for the major banks during the crunch, which led to a flight of capital from those who could provide competition to the big 4 banks, reducing competitive pressure, and fattening the remaining banks margins as a result .
The real question is “will we wake up in time?”
Aug 10, 2010 | Communication, Management, Small business
Sitting around many board and advisory tables over the years, I have observed that those that are successful follow what I have started to call the rule of thirds. Actually, there are four rules, but the first is generic to all meetings: have an agenda, follow it, take minutes, allocate a specific time to end, and follow up. The other three relate to the manner of organization of the agenda and are:
1/3 review the financials, the past period, and coming periods, with particular emphasis on cash generation.
1/3 Consider the immediate issues, gain agreement on actions, outcomes and timetables,
1/3 Consider the longer term issues, all those things that will not impact on the immediate performance of the business, but are in the medium to long term critical for survival.
Most board meetings tend to spend considerable time on the first, a bit on the second, and little on the third, but organizing the time allocated, and being disciplined about the manner in which the time is spent will pay dividends.
Aug 5, 2010 | Branding, Marketing, Small business, Strategy
Many businesses are sorely tempted to drastically reduce marketing expenditure during a downturn, it is often the most visible, and usually the least understood item in the P&L.
The evidence indicates that you should be keeping spending up.
Time and time again we see businesses that keep their marketing expenditure going during a downturn are in a much better position when the cycle moves up again. A dollar spent in a tough environment (assuming it is intelligently spent) is of far more long term value than the same dollar spent in the flush.
Now we appear to be in the recovery stage of the cycle, although anecdotally all bar mining appears to be pretty flat, opportunities will emerge to leverage the better circumstances, but discipline is needed to retain the focus that usually is heightened during a downturn. Below are three of rules of thumb:
-
- Have a “Sku spring-clean”. Now things are improving, it is tempting to keep that small volume Sku, the “homeless” small brand, the small subsidiary acquired by accident, better to manage out of them to free working capital and enable management focus, and now times are a bit better, the cost of exit will be reduced.
- Don’t just push growth for growths sake, because it seems possible to get some, use the freed up resources to strengthen existing business before you chase growth for the sake of it.
- Don’t take the pressure off the cost cutting initiatives, the next downturn is somewhere just ahead, and your competitors will keep reducing their costs.
The cycles of economic activity appear to be getting much quicker, and competitive activity more aggressive and reactionary, so it is becoming even more important to have a firm view of the long term positioning. Define the brand development program, set long term performance measures, and stick to them as it will now take several economic cycles to get any meaningful result. Rather than being able to invest and make the return in the one cycle as has been the case in the past, it will now take several cycles to generate any long term depth .
Jul 28, 2010 | Leadership, Small business
The measure of effectiveness is the extent to which you get things done, and how well they turn out, not how well you theorise, discuss, and promise to “move forward”.
There are lots of highly qualaified, smooth young operators out there who do a great job at the talking bit, but who actually do little, and there are lots of older, (mostly) blokes with years of experience, and innate common sense born of that experience, who may have less in the way of academic qualifications, but who are able to apply their experience and get stuff done.
The great shame is that we appear to value the former, over the latter, and as a result have lots of youngsters with multiple degrees who cannot tie their shoelaces in senior positions, and their older former mentors in many cases out to premature pasture.
Which would you rather have running things for you, an older bloke who has made his mistakes, and is unlikely to repeat them, or a youngster, full of vim, vigor, and testosterone, who will spend your money getting his experience?
Jun 27, 2010 | Branding, Customers, Marketing, Small business
“Cheap” implies less of everything that is important, not built to last, minimal attention to the detail, and certainly little customer service. However, “Frugal” implies a discipline that ensures that waste is eliminated, unnecessary features eliminated, but the basic performance is not compromised.
Cheap is never the outcome of good marketing, but Frugal is a very potent positioning in most markets, and is often ignored in the search for wider customer appeal.
Next time, ask yourself, if it is cheap, in which case, don’t buy or produce it, or frugal, in which case it may be a good deal.
Apr 3, 2010 | Marketing, Small business
One of the huge barriers to success in many small businesses I see, is that they tend to think that because they have a great product, produced with care and attention to detail, they should be successful, that customers will find their way to them.
By default, they believe marketing is not necessary, or it is a lesser priority than maintaining the product integrity and operational efficiency of their plants.
Hello!
Finding, engaging and satisfying customers who care about your great product is the game, marketing is the name. Producing a great product, at a value price, and providing the backup necessary to be competitive, is just the entry price.
