Apr 19, 2009 | Strategy
Success always means making choices… which customer, which market, which price point, which channel, and so on.
The key is to actually make the choice after the appropriate analysis, and commit to it, whilst remaining sufficiently alert and agile to recognise early when the choice is sub-optimum, and make the necessary adjustments.
The danger is in not making a choice, rather than making the wrong choice.
Apr 6, 2009 | Demand chains, Management, Marketing, Strategy
The most difficult word in the English language for a small business owner is “no”. In most cases, it needs practice, the customer,(or worse) the potential customer is not always right, at least, right for you.
Be careful, be consistent, be firm, and know which customers add more than the take, not just from the cash account, but from the energy, commitment, and time of your biggest resource, your people.
