Tyranny of the urgent.

I kept a diary of how I spent my time recently, and noted a number of things I suspected, but did not have the “data” such as it was.

    1. Being “connected” had reduced my productivity significantly. My concentration was broken when emails came in, seemingly demanding just a look, people ringing, texting, just wanting an immediate response/decision irrespective of my current load, and capacity to appropriately consider the response. 
    2. The discipline of the “to do” list had been destroyed. As a young bloke, I did a list for the next day, last thing every night. That list offered a priority guide, time allocation, a memory prompt, and a record of activity each day. Whilst like most plans it was a point from which to depart, it still gave structure to my day, week, and priorities. That discipline has effectively gone in the  welter of competing tasks surfaced by connectivity.
    3. My  “head-time” had been destroyed. In the dim, dark, unconnected past, I had time to consider options, seek considered input, and just allow a situation to stew in my brain over a period, which often led to options not consciously in the mix at the outset. This happened as I walked at lunch-time, sat in traffic, over the weekend, and just having a casual chat with colleagues whose council may have added a perspective. All that valuable head-time is gone, driven away by the access and immediacy of the devices in my pocket, and the expectation of others that an immediate response is mandatory.  

Years ago, a mentor urged me to distinguish between the urgent but not important, and the important but not urgent, and act accordingly. Being connected has given the urgent a huge increase in leverage at the expense of the important, and it is taking a real effort to redress the imbalance.

I have reverted to a to do list that structures my day, turn off all devices in the middle of the day and take a hobble around the block and talk to myself or a colleague, and set out to do the most important thing on my list first thing in the day. This added discipline is proving to be much harder than I thought, but useful. My personal productivity seems to have lifted, as has my satisfaction with the tasks completed every day.

Human costs of innovation.

In the December 2011 quarter, Apple made  $13 billion in profits, an extraordinary figure, 3 billion more than the revenue of Google in the quarter. Apple is an innovation machine, making it so is the legacy of Steve Jobs.

However, there is usually a flip side to the stories of huge success, Jobs was not the nicest person around, brilliant, magnetic, but a real genuine article prick, according to his biographer, and the woes of Apple contract manufacturers in China are well known.

But, who has heard of the mineral Tantalum? Apple uses it, as does every other producer of our electronic gadgets.

Talison, a company headquartered in Perth used to mine tantalum in Australia, a mineral extracted from an ore called Coltan, short for Columbite-tantalite, but no longer due to competitive price pressure coming from African supplies. Pity we lost another market.

Coltan is now one of the minerals being mined in West Africa, using primitive tools, and kids paid slave wages, sold so we can have the latest gadget, and the nasties in charge can buy more guns and anti-personnel mines, and fill their Swiss bank accounts.

This blog is usually about marketing, management, and the stuff that hopefully scratches my readers brains to facilitate improvement. However, from time to time, we need to think about the ethical base of what we do. 

This almost unknown story of Coltan ore, and its derivatives should be on our agenda.

Why not Organic?

An obtuse end of year thought, considering the problems the Government is having with its Green partner in policy. 

A convergence of trends, organic, free range, sustainable, all the other adjectives, food is all the rage, why not re-brand those horrid, smelly, carbon producing fossil fuels as organic? 

Well, they are aren’t they, formed from trees, nice and green, nurtured by the earth for millennia, how could the good Senator Brown possibly disagree?

The carbon tax, could be renamed a “green tax”, recognising the origins of fossil fuels, only reasonable I think, in fact, it should be a central plank of the new party platform. Hats and whistles please.

Give Julia something to think about over the break, apart from gay marriage and how to deliver the budgie a wedgie for Christmas.

See you next year.

Quick Response codes rock!

Potentially, quick response (QR) codes   will revolutionise mobile marketing.code functions.

 They offer the opportunity to open URL links easily from mobile devices, enabling content to be accessed easily on the move.

This link to the new marketing program for Central Park in New York says it all, and is a great example of the flexability and creativity that QR codes offer, on top of the simple, relatively everyday things like recieving a boarding pass on your phone. http://www.youtube.com/watch?v=7OCyfV_k2_g

Know what you do not know

A great irony amongst the many I see, is that the skills required to produce a right answer are exactly the skills you need to recognise what a right answer looks like.

Put another way, our incompetence in a field masks our ability to recognise our own incompetence.

This irony has been observed by many, Charles Darwin and Bertrand Russell amongst others, but was systematically investigated by two Cornell University psychologists, and has become known as the “Dunning-Kruger effect“.  The obvious corollary  is that knowing  what you do not know is usually a sign of intelligence.

Dunning and Kruger demonstrated this effect is as prevalent amongst educated people as it is amongst those with seemingly less training that may enable them to see their own weaknesses.

In today’s connected and service oriented developed world, this effect when combined with a slick presentation, and loads of self confidence can be a real trap for the unwary, just look at those sprouting financial and stock market certainties just before the GFC hit.

So, next time you hear or see someone sprouting stuff you do not understand, no matter how slick it may appear, make sure you rectify that lack of understanding before you put your hand in your wallet, alternatively, get the hell out of Dodge.

 

 

Afghanistan revealed

I wonder why, when no army since Alexander has managed to retain control over what is now Afghanistan, that the US and it “Allies” including Australia think they can.

The leaks over the weekend on Wikileaks, http://www.nytimes.com/2010/07/26/world/asia/26warlogs.html?_r=1  puts a lot of “texture” in relation to the effort into the public domain, and I wonder why we are there.

I know the “nip terrorism in the bud” argument, and it has validity, but I cannot understand why we do not simply napalm every poppy field in the joint. When police aeroplanes in NSW can pick up a few “pot” plants g rowing in State forests, it would be simple to remove the Taliban’s source of money. If they are forced to conduct the war by throwing stones, it would cut down the death toll of soldiers sent to the place, and would have to make the process of bringing some sort of order such that average people could lead their lives in relative security easier.