Small businesses often do not spend the time to develop strategy, agreeing priorities, developing a point of difference, and a plan to execute in the marketplace, and as a result find themselves running harder and harder just to keep up.

Developing a Value Proposition to a defined group of customers is as important to a small business as it is to a large one, perhaps more so as an SME does not normally have the resources to waste on efforts that do offer a return, and they generally have less “fat” in the system to absorb mistakes.

Time spent planning up front always pays dividends in time and resource expenditure down the track.